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G-Shock Launches the Latest In4mation Collaboration
 April 19, 2010

MEDIA INQUIRIES ONLY CONTACT:

 Keita Williams / Sarah Bronilla
exposure Communications LLC
(212) 226-2530
keita@exposure.net
sarahb@exposure.net

Melissa Keklak
CASIO AMERICA, INC.
(973) 361-5400
mkeklak@casio.com

FOR IMMEDIATE RELEASE

G-SHOCK LAUNCHES THE LATEST IN4MATION COLLABORATION

Merging G-Shock Technology with In4mation Surf Style

DOVER, NJ, April 19, 2010 — G-Shock and In4mation team up for a fourth installment collaboration watch. After three highly sought after collectibles, G-Shock and the Hawaiian-based boardsport brand have fused the latest G-Shock toughness and technology with the In4mation alternative design concept in the GLX6900X-2.

Irreverently clad in sleek gray with yellow and red accents, the GLX6900X-2 remains rooted in In4mation’s surf heritage. Harmonizing with the surfer lifestyle, the G-Shock In4mation chronograph features 200M water resistance, low temperature resistance, tide graph and moon data graph for the ultimate in tracking high and low tides. Even the EL Backlight reflects In4mation’s legacy with a red shaka sign, the definitive symbol of aloha and Hawaiian culture.

“In4mation is proud to introduce its Spring/Summer 2010 set of watches with new G-Shock and Baby-G models,” said Creative Director, Rhandy Tambio. “In4mation has taken a new approach with its fourth design and focused on a look for everyday use with a subtle gray styling and contrasting hints throughout both watches. In4mation continues to establish its attention to detail and elevate its approach to design with Casio’s popular brands.”

“Casio G-Shock is thrilled to collaborate with In4mation. The previous collaboration models have created quite a buzz and been in such high demand. We look forward to continued success,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “Combining In4mation’s distinct style with the latest edition to the G-Shock Family, the GLX6900-2, is easily a must have for design conscious consumers.”

This sleek limited edition digital watch features the In4mation logo on the band and custom engraved on the case back. Complete with the high gloss finish, the G-Shock x In4mation watch also features Full Auto EL Backlight with afterglow, Flash Alert, Flashes with buzzer, 48-City World Time, 4 Multi-Function Alarms and 1 Snooze, Countdown Timer, 1/100th Sec Stopwatch and 12/24Hr. Formats.  Available for $110 at Bloomingdales, Nordstrom, Macys, Fashion boutiques and www.gshock.com.

About CASIO AMERICA, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957.  Casio America, Inc. markets calculators, keyboards, digital cameras, business projectors, disc title and label printers, watches, cash registers and other consumer electronic products.   Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products.  For more information, visit
www.casiousa.com

About In4mation
In4mation is island raised and city situated; balancing equal parts of a island and urban jungle. Respecting our roots, while being committed to diversity and broadening horizons, and staying positive is the In4mation way of life. Exploring everything life gives you and what it has to offer! With distinctive style, a strong aesthetic and adaptive nature, In4mation pledges to create unique and innovative top-quality street/action sports lifestyle men’s apparel.

We seek not to pander to the masses, but instead inspire those with a discerning eye. In4mation stays true to our family, both those we were born to and the ohana that has grown through our adventures in the world. We remain loyal to our friends, family, reps, retailers, athletes and customers. We believe in following our loves & passions and support the dreams. The In4mation motto is a phrase taken from an influential hip-hop band. Our motto serves as a reminder: follow your chosen path and keep moving forward! “I SHALL PROCEED…AND CONTINUE” is a phrase taken from an influential hip-hop band. Our motto serves as a reminder: follow your chosen path and keep moving forward!

Conceived by four partners and long time friends, In4mation first opened their doors in April 2002 in Millilani, Hawaii. The four partners; Ryan Arakaiki, Todd Shimabuku, Jun Jo and Rhandy Tambio; are instilled with a deep passion for skateboarding, surfing, style and family. With respect for both their individuality and commonalities, they found the name inspiration for In4mation in VOLTRON! Remember the popular cartoon in which unique characters assembled to become one indestructible machine? That’s In4mation!

Accessible to tourists and locals alike, In4mation retail locations offers Hawaii a comfortable boutique space with a good atmosphere. Each customer is proffered a genuine smile and an understanding of the concepts and methodology behind what they’re wearing, making the people who frequent In4mation stores more than simply consumers; they become a part of the In4mation family. With an affable and welcoming nature, mixed with premiere skate, surf and streetwear selection, the demand for In4mation increased rapidly and the Mililani store relocated to a key Honolulu retail location in July 2003, and a second store eventually opening in Waikiki. Within time In4mation has 2 flag ship stores on O’ahu and third retail project called Aloha Army.

Creative director Rhandy Tambio, who has worked for nearly a decade in the action sports and urban market, heads up the In4mation Brand in NYC, while fellow partners Todd Shimabuku, Ryan Arakaki and pro surfer Jun Jo oversee marketing and operations at the three location on Oahu, Hawaii. Designer Elska Sandor joined the In4mation family in 2007 to help focus on design and development with over 11 years of skate and street industry experience, such as being the co-founder of NYC’s Rookie Skateboards.