G-Shock Launches the New In4mation Timepiece

 May 9, 2011


Sarah Bronilla
exposure Communications LLC
(212) 226-2530

Peter Brinkman
(973) 361-5400



G-Shock Merges Functionality with Surf Spirit

DOVER, NJ, May 09, 2011 — G-Shock and In4mation join forces once again for the fifth installment of their collaborative timepiece, releasing the limited edition GLX6900XA-9. As part of the G-LIDE series, the GLX6900XA-9 is specifically designed to fuse the island spirit of the Hawaii-based street-wear brand while and G-Shock’s brand ethos of toughness.

G-Shock and In4mation GLX9600XA-9
The Jamaican colors of red, gold and green are prominent in the GLX6900XA-9 along with a subtle integration of the In4mation logo on the shiny gold dial and resin band, and a custom engraved In4mation logo on the case back. Keeping true to the island heritage, the GLX6900XA-9 features features 200m water resistance and tide/moon graphs, making it the perfect accessory for any surf enthusiast.

“In4mation is excited to continue their ongoing relationship with G-Shock by introducing a new collaborative model for Summer 2011,” said Creative Director, Rhandy Tambio. “For our fifth watch, we introduce a new colorway revolving around the island lifestyle and reggae culture. Reggae is a big influence worldwide especially in Hawaii. It carries a striving positive movement. The colors hold a strong meaning with Red standing for the blood we shed, gold reflecting the richness of the Green land we all live upon, trying to share and spread one common goal of living in harmony, One love. Also the title of a legendary reggae song to unite the people.”

“Our partnership with In4mation has always been very successful,” said Shigenori Itoh, CEO of Casio America. “We share the same interest and lifestyle and we want to continue this type of ongoing relationship with like-minded brands such as In4mation.”

In addition, the timepiece is fitted with rugged capabilities; shock resistance, low temperature resistance (-20C/-4F), auto EL backlight with flash alert, 48-City World Time, countdown timer, dual chronograph, 4 Multi-Function Alarms & 1 Snooze and 12/24Hr. Formats. The limited edition G-Shock x In4mation watch is available this summer for $120 at Bloomingdales, Nordstrom, Macys, Fashion boutiques and www.gshock.com.


About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, business projectors, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.

About In4mation
In4mation is island raised and city situated balancing Hawaii’s laid back attitude with a urban city groove. Respecting our roots while being committed to diversity broadening horizons with a distinctive style, a strong aesthetic and adaptive nature. In4mation pledges to create unique and innovative top-quality mens apparel for the street and active lifestyle.