G-Shock Mini Joins Forces with the Model Lounge Presented by Vans in NYC

 August 28, 2009


Keita Williams / Sarah Bronilla
Exposure Communications LLC
(212) 226-2530

Melissa Keklak
(973) 361-5400



Accessorizing fashion’s leading women with an edgy toughness

DOVER, NJ, August 28, 2009 — Just in time for Fashion Week, Casio’s newest watch line,  G-Shock mini teams up with UA Marketing + Management to host “G-Shock mini Week” at the Model Lounge Presented by Vans in NYC August 31st – September 4th.  Fashionably located, the Model Lounge operates year-round in the two private lounge spaces at Soho based Delicatessen. With access limited to female models from the top ten agencies, the lounge is an exclusive retreat for pampering and entertaining the industry’s freshest and most recognizable faces during their down time between castings and shoots.

Models not only have the lounge as a destination to socialize, make quick changes, indulge in healthy snacks, surf the web and relax, but they also receive exclusive gifts from Vans Girls, WESC headphones, SONY Vaio, Totes Umbrellas, Schick Quattro, Seventh Generation as well as the newest edition to the Casio Watch family, the G-Shock mini.

Click here to download hi-res images

As the must-have accessory this season, the G-Shock mini takes the lead from it’s brother brand, G-Shock in its unique tough design yet condensed into a compact feminine form.  G-Shock mini is the essence of fashion meets function. Incredibly feminine, thanks to its petite size and eye-catching colors, the G-Shock mini collection embraces both the style and practicality of sophisticated yet tough women, in this case fashion’s top female models, while maintaining the legendary hallmarks of G-Shock water and shock resistance.

A stylish toughness expressing cool individuality, the G-Shock mini will surely lend a hand to any model with a hectic whirlwind schedule.

 The G-Shock mini will officially Launch this September at Bloomingdales nationwide and select fashion boutiques for an MSRP $95.00. For more information please visit www.gshockmini.com.

Additionally, the Model Lounge offers models the “All Access Privilege Card” that can be used at select retailers, venues and events (for exclusive privileges), including: Morgan’s Hotel Group, Intermix, Warren Tricomi, OAK, Ilori, Bliss Spa, Ricky’s, Big Drop and SoBe Summer Friday’s.  All in-venue beverages are provided by SoBe Life Water & PEPSI Natural, while Popchips, ZONEPerfect, Dentyne and Stride provide snacks. 


Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipments solutions, established in 1957.  Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products.  Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products.  For more information visit our website at www.casiousa.com.

The Model Lounge (created & produced by UA Marketing + Management) is an exclusive retreat for female models at invited Top 10 Modeling Agencies in NYC. The Model Lounge provides female models special privileges via the ultra-exclusive “All Access Privilege Card” and a destination where they can hang in between castings + shoots on a daily basis while being pampered and entertained. The Model Lounge operates in NYC at Soho based Delicatessen - in the downstairs private lounges. For brands, the Model Lounge provides a unique and unparalleled marketing opportunity targeting the most sought after female influencers/early adopters.

For more information, please visit www.modellounge.blogspot.com or contact Bernard Smith | Bernard@uamarketing-ny.com | Tel. 646-707-0454

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