FOR IMMEDIATE RELEASE
G-SHOCK PARTNERS WITH VISIONAIRE
Iconic publication produces a collaborative edition for G-Shock.
DOVER, NJ, May 12, 2013 — Iconic publication, Visionaire has partnered with Casio G-SHOCK on their new issue #63 entitled FOREVER. Striving towards immortality, Visionaire, who continues to discard the conventional restraints of the printed magazine has pioneered unique issues that have spanned the wearable, playable, edible, audible, tactical, sprayable, digital, magical, and now, in a unique partnership with Casio G-SHOCK, the indestructible.
Working with CGI artists, FOREVER is constructed entirely of metal. Within it, 2D photographs, including works contributed by Mario Testino, Solve Sundsbo, Maurizio Cattelan, Gilbert & George, Karl Lagerfeld, Inez & Vinoodh and Yoko Ono, have been pounded, embossed and etched into 3D reliefs that form the 'pages' of a unique Visionaire edition. The final result, ten (10) embossed pages slip into a metal casing that acts as a frame for the work..
“As part of our 30th Anniversary we’ve had the privilege to collaborate with Visionaire--a leader in high fashion and design--to create such a beautiful and timeless masterpiece with the FOREVER issue,” said Shigenori Itoh, Chairman and CEO of Casio America, Inc.
Casio G-SHOCK origins were the fruit of one man’s vision and his design team’s mission to overturn the conventional idea that a watch always had to be handled with care. When introduced in 1983, its marked characteristic of omni-directional shock resistance brought about a revolutionary redefinition of the wristwatch. With premium-quality designs that express functional beauty, G-SHOCK also reinvented the image of the digital watch, making it a vital part of youth culture. Today, Casio continues to challenge pre-conceived notions of the wristwatch with its constantly evolving G-SHOCK line.
Visionaire is known as a unique publishing company always creating totally new publishing products. Its products are always different from conventional books or publishing. G-SHOCK shares this attitude by continuing to create and develop unique products to the market, maintaining the same ideas that led G-SHOCK to change the face of the traditional timepiece.
“These similar philosophies are a part of the identity of both G-SHOCK and Visionaire, and were the key trigger that caused Casio to seek a partnership with Visionaire on this outstanding art project. Visionaire #63 — FOREVER is perfectly timed to coincide with G-SHOCK’s ongoing 30th Anniversary celebrations, marking the next era for the company with a unique and groundbreaking publication” said Itoh.
Visionaire 63 FOREVER will retail at US$350.00, in a Limited Edition of 1,500 numbered copies. And for this very special issue, Visionaire is producing a very limited edition of only 150 copies in 24-karat gold plate. This special limited edition is available exclusively through visionaireworld.com or email firstname.lastname@example.org.
About Casio America
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.