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G-Shock Premieres Its New G-Aviation Twin Sensor Timepiece
 March 5, 2013

FOR IMMEDIATE RELEASE

G-SHOCK PREMIERES ITS NEW G-AVIATION TWIN SENSOR TIMEPIECE

The New Aviation Concept Model Now with Direction and Thermo Sensors

DOVER, NJ, March 5, 2013 Casio America, Inc., announces its newest addition to the G-Aviation lineup, the first in the line to be equipped with Twin Sensor capabilities of Digital Compass and Thermometer. The unique design of the digital compass indicates North with a needle indicator as well as bearing within one of two digital windows.

GA1000-1A
High Resolution Images
An airplane motif sub-dial structure within the watch face indicates the mode of the watch. A direct compass button on the side of the watch provides easy access to the directional readings. The GA1000-1A also features bearing memory; bearing memory lets you temporarily store and display a direction reading so it can be used as a reference as subsequent digital compass readings are taken.

Another feature included in the GA1000-1A is a UV-LED “neon illuminator” which in addition to the luminous paint on the hour markers, hour and minute hands; highlights additional UV sensitive paint on the 12, 3, and 9 o’clock indexes and dial itself, making it very easy to see in dark environments.

The G-Aviation watch features shock and 200M water resistance, neo-brite luminous hands and markers, world time (31TZ/48 cities + UTC), daily alarms, 1/100th second stopwatch, 5 daily alarms, countdown timer, 12/24hr formats and mute function.

“We are very excited for the Twin Sensor G-Aviation watch,” says Shigenori Itoh, Chairman and CEO of Casio America, Inc, “Pilots can rely on its memory bearing and digital compass any time they need such instruments.”

The GA1000-1A men’s watch will retail for $250 and is available at select Macy’s and Bloomingdales stores, fashion boutiques, key jewelry stores, and www.gshock.com

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About Casio America
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.