FOR IMMEDIATE RELEASE
G-SHOCK PREMIERES A NEW ANA-DIGI CHRONOGRAPH TIMEPIECE
A Mechanical Dial Design for the Active Gentleman
DOVER, NJ, February 27, 2013 — Casio America, Inc. seamlessly combines advanced technology with high performance functionality in a new timepiece, the GA300. Preserving the Ani-Digi legacy, the chronograph model possesses a meticulously styled X-large case featuring an analog-digital face with moving gears that represent the internal mechanical workings of the watch for a multi-dimensional design.
The moving metal parts on the dial enhance the value and display of the Stopwatch Mode Indicator through a three-point display system - stop, run and split mode. While, additional time measurements such as the Countdown Timer are found in the digital LCD window. The intricate four-layer dial design combines a brass dial, resin and metallic paint and metal coating framed by twin high-brightness Auto LED Lights.
“We are pleased to introduce a new design approach to our Ani-Digi models,” said Shigenori Itoh, Chairman and CEO of Casio America Inc. “The GA300-1A combines sophisticated style and top of the line technology through a unique metal gears display.”
Additional features include Twin (High-Brightness) Auto LED for maximum visibility, Shock Resistance, 200M Water Resistance, Magnetic Resistance, 31TZ/ 48 City World Time + UTC, 12/24 Hour Formats and 5 Daily Alarms and 1 Snooze Alarm for unmatched functionality.
The GA300-1A men's watch will retail for $150 and is available this February at select Macy’s and Bloomingdales stores, fashion boutiques, key jewelry stores, and www.gshock.com
About Casio America
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.