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G-Shock Premiers New Garish Color Introductions for Spring
 February 19, 2013

FOR IMMEDIATE RELEASE

G-SHOCK PREMIERES NEW GARISH COLOR INTRODUCTIONS FOR SPRING

Spring Brings Plenty of Color and Function to G-Shock's Newest Releases.

DOVER, NJ, February 19, 2013 Casio America, Inc., is pleased to release new G-Shock Watches incorporating Spring colorways to reflect the changing of the seasons with the new Garish Color series. The new styles introduce a strident of colors built with G-Shock toughness.

GA200SH-1A GA200SH-2A GA200SH-1A

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Designed for the active and fashion conscious man, without compromising G-Shock’s innovative technology, the extra large 55mm case GA200SH series make a bold statement with their colorful dial treatments. The GA200SH-1A features a black resin strap with red accents around the inner bezel and red hour indicators, while the GA200SH-2A features a metallic black resin band with blue accents and the last in this series GA200SH-8A is a steely gray with shocking green accents.

All GA200SH models include shock and 200M water resistance, magnetic resistance, Auto LED, world time (29TZ/48 cities+UTC), four daily alarms and one snooze, 1/1000th second stopwatch with speed indicator, countdown timer, 12/24 hr formats, and mute function.

G8900SH-1 G8900SH-2

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Another new introduction to the Garish Color line is the Big Case Digital G8900SH series. The G8900SH features an easy-to-read LCD highlighted by Auto Super Illuminator LED backlight encased in a large case with an aluminum bezel. It comes in heritage black with red accented dial and the ever popular blue with black accented bezel.

The Big Case Garish Color model, G8900SH features shock and 200M water resistance, 1/1000th second stopwatch, world time (31TZ / 48 cities + UTC), flash alert, 4 daily alarms and 1 SNZ, and countdown timer.

The Garish color introductions continue to incorporate G-Shock’s brand ethos of rugged toughness with a fresh new twist on G-Shock’s Shock Resistant case design. A magnetic resistant structure enables the watch to run with minimal deviation when exposed to a certain level of magnetic field. These watches are particular useful for electronic engineers and other professions where strong magnetic fields are present.

“The new Garish Color introductions offer fun looks, while still maintaining G-Shock’s form and functionality,” said Shigenori Itoh, Chairman and CEO of Casio America, Inc., “we are very excited for their release this Spring.”

The GA200SH collection will retail for $160 and the GA8900SH collection will retail for $110 are available this February at select fashion boutiques, key jewelry stores, and www.gshock.com

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About Casio America
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.