FOR IMMEDIATE RELEASE
G-SHOCK PREMIERS A NEW DESIGN TO ITS CLASSIC DW6900 TIMEPIECE
Crosshatch Pattern Accents the Case, Band and Dial
DOVER, NJ, March 5, 2013 — Casio America, Inc., announces its new Crosshatch Patterned watch. The funky design of the watch’s surface gives it a rough and tough look that is synergetic with G-Shock’s brand identity.
The crosshatch design has been achieved by the application of a 3-D paint technology across the entire watch band, watch case and dial plate, giving it a textured look and feel. It is also accented by a silver front button displaying the G-SHOCK “G” complimenting the crosshatch design of the watch.
The DW6900DS-1 watch features shock and 200M water resistance, EL backlight, Flash Alert, Multi-function alarm, 1/100th second stopwatch, countdown timer, 12/24hr formats and mute function.
“The new Crosshatch design gives a looak of small steel strips criss-crossing within the dial, case and band of the watch making the watch seem indestructible.” says Shigenori Itoh, Chairman and CEO of Casio America, Inc.
The DW6900DS-1 men’s watch will retail for $150 and is available at select Macy’s and Bloomingdales stores, fashion boutiques, key jewelry stores, and www.gshock.com
About Casio America
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.