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G-Shock Proudly Unveils the New GDF100 Timepiece
 March 23, 2011

MEDIA INQUIRIES ONLY CONTACT:

 Sarah Bronilla
exposure Communications LLC
(212) 226-2530
sarahb@exposure.net

Peter N. Brinkman
CASIO AMERICA, INC.
(973) 361-5400
pbrinkman@casio.com

FOR IMMEDIATE RELEASE:

G-SHOCK PROUDLY UNVEILS THE NEW GDF100 TIMEPIECE

Unmatched Versatility For the Outdoor Enthusiast

DOVER, NJ, March 23, 2011 — Casio’s flagship timepiece collection proudly announces the newest edition to the G-Shock family, the GDF100. Designed with the avid outdoorsmen in mind, the GDF100 has a built in twin sensor and rugged construction to withstand any adventure.

Casio G-Shock Watch - GDF100
A brand new case design for G-Shock, the GDF100 has a front-facing pressure and temperature sensor built into the case/bezel at the 9 o’clock position. The pressure sensor measures barometric pressure as well as converts barometric pressure readings into relative altitude readings based on ISA (International Standard Atmosphere) conversion values stored in the watch’s memory. For greater visibility and performance during the critical stages of climbing or descent, both temperature and altitude can be viewed on the watch display simultaneously.

“We are excited to offer a new G-Shock geared toward the outdoor adventurer,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “The GDF100 offers a rugged, yet functional timepiece option for any wilderness outing.”

Additional GDF100B features includes G-Shock’s legendary shock resistant structure, 200M Water Resistant, Super Illuminator LED Backlight, World Time (31TZ/48 City), 5 Independent Daily Alarms, Hourly Time Signal, 1/100th Sec. Stopwatch, Countdown Timer, 12/24 Hr. Formats and Mute Function.

Available in Matte Black with orange accents and reverse LCD (GDF100-1B) and Crimson Red with black accents and a reverse LCD (GDF100-4) for $130 at Tourneau and Fashion Time. For more information please visit www.gshock.com.

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About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, business projectors, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com