FOR IMMEDIATE RELEASE
G-SHOCK RELEASES ERIC HAZE COLLABORATION WATCH
G-Shock and Eric Haze Release a Limited Edition Timepiece to Commemorate G-Shock's 30th Anniversary
DOVER, NJ, September 24, 2012 — For 15-years, G-Shock and world-renowned graphic artist Eric Haze, have collaborated on countless projects including four highly coveted watches. To commemorate G-Shock’s 30th Anniversary, G-Shock and Eric Haze have once again teamed up to create a unique G-Shock that is a testament to the close partnership of Haze and G-Shock.
Previously commissioned to design G-Shock’s 25th Anniversary logo, Eric had the distinct privilege to do so once again for the 30th Anniversary. The logo is engraved on the case back of the GA110EH-8A commemorative watch. Reinvigorating colors from previous Haze models, the 30th Anniversary watch has an iridescent gray finish with red accents, allowing his signature star icon logo to pop off of the watchband. The multi-colored design treatment continues on the dial with elements of red, black and white, enhancing the distinct 3-dimensional effect of the layered dial.
“This collaboration speaks highly of the modern marriage of design and product, which treats premium collectable accessories as part of everyday fashion and iconography,” said Eric Haze. “The 30th Anniversary marks a quantum leap for Casio since the 25th Anniversary five years ago, with G-Shock’s ever-growing impact on the watch design and fashion worlds. My projects with G-Shock over the years have played a big part in my own history too, so this celebration has special meaning for me personally and professionally.”
“Eric Haze has been an important figure in our brand’s history and we respect his talent immensely,” said Shigenori Itoh, CEO of Casio America. “His artistry and aesthetic are aligned with our vision and brand identity. We could not imagine another artist designing our anniversary logos that mark such significant achievements.”
The GA110EH-8A collaboration was launched at the 25 year retrospect of Haze brand. Here are some highlights from that event:
The GA110EH-8A stays true to the superior G-Shock toughness including shock and magnetic resistance, 200M water resistance, auto LED light, world time (29TZ/48Citites+UTC), 4 daily alarms with 1 snooze, 1/1000th second stopwatch (100hr.) with speed indicator , countdown timer, and 12/24 hour formats.
The GA110EH-8A comes in special commemorative packaging and will be available in October 2012 for $150 at Macy's, Independent Jewelers, fashion boutiques, and www.gshock.com.
About Casio America
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.
About Eric Haze
The Brooklyn based Eric Haze brand was born from his original HAZE artist's identity, with the first t-shirt produced and sold through Keith Haring's "Pop Shop" in 1987. From there it was developed into a full clothing line in 1993 and then branched out to include a wide range of design, art and fashion-related products.