FOR IMMEDIATE RELEASE:
G-SHOCK RELEASES SPORT COLOR WATCHES FOR SPRING 2014
Three New Team Spirited Colors Surface this Season
DOVER, NEW JERSEY, April 2, 2014 — G-SHOCK celebrates the arrival of spring with their new Sporting Colors collection; three rich color-ways across the popular GD120 G-SHOCK series that celebrate athleticism and style.
With a nod to popular team sport colors, the three new color-ways in the GD120 model – defining black, bold blue, and eye – catching green – compliment a digital watch face with contrast detailing.
The GD120TS-1 features a black case and strap with red accents, while the GD120TS-3 features a green case and strap with white accents. Arguably the boldest model of the series, the GD120TS-2, pairs two contrasting colours together with its dark blue casing, strap, and watch face, accompanied by pink accents. All three of the watches within the GD120 series of the Sporting Colors collection feature reliable time keeping in addition to unparalleled Shock Resistance, Water Resistance up to 200 meters, 24-hour Countdown Timer, 1/100th Second Stopwatch, 12/24 Hr Formats, and an Auto Super Illuminator LED backlight with a highly desired Flash Alert to visually notify you of an alarm – up to 5 times daily. For those traveling athletes, the GD120TS series features World Time of 48 international cities.
“The new Sporting Color watches are the perfect way to get excited and stay active this spring,” said Shigenori Itoh, Chairman and CEO of Casio’s Timepiece Division.
“During a time of year when sporting events and athletic participation is at its peak, the Sporting Colors series ensures style alongside G-Shock’s coveted performance.”
The Sporting Colors GD120 watches retail for $99 and are available at select boutiques, key jewelers and the G-SHOCK NYC Soho store.
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up”.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.