FOR IMMEDIATE RELEASE
G-SHOCK RELEASES VINTAGE COLORWAY TIMEPIECES
Classic G-SHOCK Models Get Introduced for 30th Anniversary Collection
DOVER, NJ, May 14, 2013 — Casio G-SHOCK is proud to announce the release of two reintroduced styles as the brand continues to celebrate its 30th Anniversary. The now classic, tough and durable, DW5600 and DW6900 have been updated with a vintage color-way with brown highlights. The new DW5030C-1 and DW6930C-1 timepieces will be released in May as part of the Limited Edition 30th Anniversary collection series.
Taking the classic G-SHOCK silhouette of the iconic 5600 and 6900, the DW5030C-1 and DW6930C-1 have been released as a special edition models. Both models are designed with a metal band holder reading “Since 1983” engraved on its backside, a commemorative embellishment acknowledging G-SHOCK’s inception. The two models hold strong to G-SHOCK’s brand ideology of tough and durable with features including: shock resistance, 200M water resistance, EL backlighting, flash alert, multi-function alarm, 1/100th sec. stopwatch, and countdown timer; all while functioning on a 12/24 hour time format. The DW5030C-1 model comes equipped with a resin covered, full stainless steel case and a screw-lock case back which harkens back to the original 1983 case design.
“The 5600 and 6900 case designs have become not only nostalgic, but also iconic styles for G-SHOCK and its fan base. We are proud to offer the DW5030C-1 and DW6930C-1 in this exciting vintage color-way as part of our 30th anniversary collection. Like the other models within this limited edition collection, we are confident that these vintage styles will be a success,” said Shigenori Itoh, Chairman and CEO of Casio America, Inc.
The DW5030C-1 and DW6930C-1 digital watches will be available for a MSRP of $130 (DW6930C-1) and $200 (DW5030C-1 ) and sold at key jewelry stores, fashion boutiques, the G-SHOCK Soho store in NYC and www.gshock.com
About Casio America
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.