FOR IMMEDIATE RELEASE
G-SHOCK RELEASES A NEW LINEUP OF THE G-LIDE SERIES FOR WINTER SPORTS ENTHUSIASTS
Winter G-LIDE Provides Superior Low-Temp Resistance to Withstand Blistering Conditions
DOVER, NJ, (November 6, 2012) — This winter, Casio G-Shock, is prepared to combat the freezing temperatures with its new addition to the G-LIDE series, the GLS100. Redesigned with winter sports enthusiasts in mind, the new GLS100 collection can withstand low temperatures down to -20C/-4F.
Embracing the cold just as well as the G-LIDE Summer models embrace the waves, the Winter G-LIDE possesses a new LCD screen that will withstand frigid temperatures.
Available in earth-tone shades of green GLS100-3 or brown GLS100-5, both models feature a new and noteworthy ballistic nylon band for exceptional comfort and durability. The white as snow GLS100-7 has a sleek synthetic leather band, but doesn’t skimp on toughness.
In addition to low temp resistance, the Winter G-LIDE collection includes shock and 200M water resistance, auto LED (high brightness), flash alert, world time (29TZ/48 cities), four multi-function alarms and one snooze, dual 1/100th second stopwatches (1000hr), countdown timer (24hr), 12/24hr formats and mute function.
“This winter we wanted to present our customers with a well-designed collection of timepieces that would support their active lifestyle," said Shigenori Itoh, Chairman and CEO of Casio America. "Through advancements in technology and using new materials, we were able to provide a product that will endure frigid conditions, creating limitless possibilities.”
The new G-LIDE GLS100 series will be available in December 2012 for $110 at select fashion boutiques, key jewelers, snow shops, and www.g-shock.com.
About Casio America
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.