G-Shock Releases a Series of Polarized Color Treatments

 March 6, 2013



The Classic DW6900 Gets a New Look This Spring

DOVER, NJ, March 6, 2013 Casio America, Inc. is pleased to announce the latest additions to its growing roster of fashion conscious G-Shock styles, the DW6900 Polarization Color. Taking design cues from the scientific result of when bands of color cross, the DW6900 Polarization combines a fashion forward look with technologically advanced treatments.

DW6900PL-1 DW6900PL-4 DW6900PL-7 DW6900PL-9
High Resolution Images

The collection is impeccably designed and offered in glossy black DW6900PL-1, stark-white DW6900PL-7, deep magenta DW6900PL-4, and a bright canary yellow DW6900PL-9, all with a contrasting metallic on the watch face with a subtle brushed finish, projects a luminescent effect. Features include shock resistance, 200M water resistance, EL backlight, flash alert, multi-function alarm, 1/100th second stopwatch, countdown timer and 12/24hr formats.

“For this collection we were inspired by the refraction of polarization,” said Shigenori Itoh, Chairman and CEO of Casio America, Inc. “The DW6900PL series encompasses an aesthetic beauty combined with advanced technology that will appeal to a wide variety of consumers.“

The DW6900PL range will be available in March 2013 for $99 at select Macy's and Bloomingdale's stores, key jewelers, fashion boutiques on www.gshock.com.


About Casio America
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.