Home > News >
G-Shock Revamps the Popular DW6900 with New Metallic Dials
 August 9, 2012

MEDIA INQUIRIES FOR CASIO:

Sarah Bronilla / Amanda Eufer
exposure Communications LLC
(212) 226-2530
sarahb@exposure.net
amanda.eufer@exposure.net

E. Garcia/S. Vander Schans
CASIO AMERICA, INC.
(973) 361-5400
egarcia@casio.com
svanderschans@casio.com


FOR IMMEDIATE RELEASE

G-SHOCK REVAMPS THE POPULAR DW6900 WITH NEW METALLIC DIALS

The New DW6900MF Encompasses a Fresh Take On a Timeless Style

DOVER, NJ, (August 9, 2012) —Years of successful introductions using the popular G-Shock case, Casio America, Inc. is proud to release the latest DW6900 Metallic Dial series. Both a high performance timepiece and fashion accessory, the DW6900MF collection revamps the classic G-Shock DW6900 mens watch with colorful metallic dials, color-mirrored LCD displays and high gloss finishes.

Holding fast to the belief that a watch should offer function and style, as well as toughness and performance, the DW6900MF series offers an iconic pallet of colorways. The DW6900MF is offered in jet black with purple metallic dial (DW6900MF-1), monochromatic gray blue with blue metallic dial (DW6900MF-2) and red with red metallic dial (DW6900MF-4).


DW6900MF-1 mens analog watch DW6900MF-1 mens analog watch DW6900MF-1 mens analog watch
High Resolution Images


“Based on G-Shock’s strong popularity, we evaluate the most popular series introduced,” said Shigenori Itoh, Chairman and CEO of Casio America, Inc., “the new metallic DW6900MF watches are reminiscent of the sought-after mirrored collection that was introduced several years ago. We are frequently contacted and asked to reintroduce some of our more popular styles. This new series is a nice solution; it provides collectors with a new style while utilizing our core frame.”

As with every G-Shock, performance and durability are the foundations of the DW6900MF series. Features include, shock and 200M water resistance, EL Backlight, flash alert, multi-function alarm, 1/100th second stopwatch, countdown timer and 12/24hr formats.

The DW6900MF series retails for $99 and will be available in September 2012 at select Macy's and Bloomingdale's stores, key jewelers, fashion boutiques, and www.gshock.com.

###

About Casio America
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.