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G-Shock Teams Up with Designers Dee & Ricky
 January 1, 2011

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Melissa Keklak
CASIO AMERICA, INC.
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G-SHOCK TEAMS UP WITH DESIGNERS DEE & RICKY

G-Shock Functionality Meets Dee & Ricky Eclectic Style

LAS VEGAS, NV, June 4, 2010 — Dee & Ricky, the New York based fashion design duo, have lent their trademark retro style to the latest edition to the G-Shock Family, the GA110DR-1A.  This limited edition chronograph perfectly pairs an extra-large analog/digital with the Dee & Ricky design sensibility seen on fashion runways and metropolitan sidewalks worldwide.

Dee & Ricky - G-Shock

The GA110DR-1A uses rudimentary building blocks as a starting point, the design draws on primary colors to mimic the appearance of a toy watch. Like the duo’s signature Lego®-based designs, all the details pop against the black backdrop. A never seen G-Shock technique combines contrasting LCDs, gear-shaped hands and other parts to create a distinct multidimensional effect exclusive to the GA110DR-1A. To further customize the timepiece, the Dee & Ricky logo appears on the band and the engraved backcase features the Dee & Ricky caricature.  

“Better watch us like this Dee & Ricky G-Shock,” said Dee and Ricky Jackson.

“G-Shock is pleased to collaborate with the fashion brand, Dee & Ricky,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “As the first brand to customize the new G-Shock GA110 model, Dee & Ricky create a fusion of cutting edge G-Shock technology and fashion-forward style that will surely make this watch a collectors’ item.”

Remaining rooted in G-Shock technology, the Dee & Ricky X G-Shock is JIS Class Level I magnetic resistant to protect against the effects of magnetic fields often found in airport metal detectors. Additional GA110 features include shock resistance, 200M water resistance, Auto LED Light with Afterglow, 48 City World Time, 1/1000th Stopwatch with speed indicator, and 4 Daily Alarms and 1 Snooze Alarm, Auto Calendar and Hourly Time Signal.

Available in July 2010, the GA110DR-1A will retail for $130 at select retailers. For more information, visit www.gshock.com.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957.  Casio America, Inc. markets calculators, keyboards, digital cameras, business projectors, disc title and label printers, watches, cash registers and other consumer electronic products.   Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products.  For more information, visit
www.casiousa.com

 About Dee & Ricky
Hailing from Staten Island, Dimitrious and Ricky Jackson are the 22-year-old twin brothers behind their eponymous accessories line Dee and Ricky. Completely self-taught, they picked up their design smarts watching their grandma behind her sewing machine and watching the fly stylish money makers run the streets and began customizing their own pieces in the 9th grade. 

The brothers went on to create a hugely popular collection of Lego accessories, and while attending a function in the Hamptons in the summer of 2007 were spotted wearing the new designs by stylist Jason Preston. Preston in turn introduced them to designer Marc Jacobs, and a meeting at MJ HQ was quickly scheduled. Within days Dee and Ricky were hard at work designing a full range of Lego accessories for the Marc by Marc Jacobs spring ’08. Their signature belts and heart-shaped brooches are currently sold in boutiques across the globe including Colette in Paris and Kid Robot in New York and have been worn by an endless list of high-profile celebrities, the likes of Kanye West, Beyonce. Nigo Murakami and MIA.