G-Shock Teams up with Designers Dee & Ricky for a Second Time

 November 18, 2011


Sarah Bronilla / Amanda Eufer
exposure Communications LLC
(212) 226-2530

E. Garcia / S. VanderSchans
(973) 361-5400



Lego® Land Meets the Rugged and Tough G-Shock

DOVER, NJ, November 18, 2011G-Shock and the New York based designing duo Dee & Ricky, are pleased to unveil their latest collaboration - a limited edition chronograph, inspired by the primaries of life and a cop car, that pairs an extra-large analog/digital with Dee & Ricky’s bold design aesthetic.

CASIO G-Shock x Dee & Ricky
Forever inspired by Lego®, Dee & Ricky said that they are delivering “time via the coolest kids in America,” with a splash of primary colors, red, blue, green and yellow, across the face adding a shocking pop to the stark white matte finish timepiece. The toy like watch remains rooted in G-Shock technology featuring, magnetic resistance, shock resistance, 200M water resistance, Auto LED Light, 48 City World Time, 1/1000th stopwatch with speed indicator, 4 Daily Alarms and 1 Snooze Alarm, 12/24 Hr formats and mute function.

“After the success of our first collaboration with designers Dee & Ricky, G-Shock is pleased to partner with the brand again,” said Shigenori Itoh, CEO of Casio America.

The Dee & Ricky GA111DR-7A timepiece will be available this December for $130 at Bloomingdales, Lord & Taylor, Macys, Tourneau and fashion boutiques and www.gshock.com.

CASIO G-Shock x Dee & Ricky


About Casio America
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957.  Casio America, Inc. markets calculators, keyboards, digital cameras, business projectors, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products.  For more information, visit http://www.casiousa.com

About Dee & Ricky
Hailing from Staten Island, Dimitrious and Ricky Jackson are the 22-year-old twin brothers behind their eponymous accessories line Dee and Ricky. Completely self-taught, they picked up their design smarts watching their grandma behind her sewing machine and watching the fly stylish money makers run the streets and began customizing their own pieces in the 9th grade.

The brothers went on to create a hugely popular collection of Lego accessories, and while attending a function in the Hamptons in the summer of 2007 were spotted wearing the new designs by stylist Jason Preston. Preston in turn introduced them to designer Marc Jacobs, and a meeting at MJ HQ was quickly scheduled. Within days Dee and Ricky were hard at work designing a full range of Lego accessories for the Marc by Marc Jacobs spring ’08. Their signature belts and heart-shaped brooches are currently sold in boutiques across the globe including Colette in Paris and Kid Robot in New York and have been worn by an endless list of high-profile celebrities, the likes of Kanye West, Beyonce, Nigo Murakami and MIA.