G-Shock Turns Up the Volume with a Skullcandy Collaboration

 February 1, 2011


Keita Williams / Sarah Bronilla
exposure Communications LLC
(212) 226-2530

Melissa Keklak
(973) 361-5400



G-Shock Toughness and Technology Meets Skullcandy Style 

DOVER, NJ, February 1, 2011 — An unexpected shift in frequency, G-Shock joins forces with the leader in premium audio headphones and lifestyle accessories, Skullcandy. The new DW6900SC-1CS perfectly intersects the distinctive Skullcandy flavor with the unmatched G-Shock toughness and technology.

Skullcandy and G-Shock
A nod to the ever-popular DW6900 shape, the G-Shock X Skullcandy timepiece features a high gloss black body with electric blue and black details. The DW6900SC-1CS introduces a scaled band graphic inspired by the volume lever found on a stereo or mixer. An eye-catching red SKDY logo appears in the EL backlight, while the iconic skull dominates the back case with the slogan, “The Audio Resolution”. An audiophile’s delight, the G-Shock X Skullcandy features custom packaging with a compartment for limited edition earbuds.

“G-Shock has a rich history of collaborations in the action sports community,” said Clarke Miyasaki, Global VP of Business Development and Marketing at Skullcandy.  “We are ecstatic to be teaming up with G-Shock on this piece and feel it gives our core customer an opportunity to rock an amazing Skullcandy product outside of our normal product offering.”

Remaining rooted in G-Shock toughness and technology, the DW6900CS-1CS features include shock resistance, water resistance to an incredible 200 meters, flash alert, multi-function alarm, countdown timer, 1/100 second stopwatch and 12/24 hour formats.

“G-Shock is thrilled to collaborate with such an innovative brand as Skullcandy,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “As a leader in audio technology, it is a fitting partnership for G-Shock a leader in tough watches. We are excited to bring this to fans of both brands.”

Available in November 2010, the DW6900CS-1CS will retail for $169.95 at www.skullcandy.com and discerning retailers. For more information, visit www.gshock.com.


About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957.  Casio America, Inc. markets calculators, keyboards, digital cameras, business projectors, disc title and label printers, watches, cash registers and other consumer electronic products.   Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products.  For more information, visit www.casiousa.com

About Skullcandy
Skullcandy designs and constructs premium headphones, ear-buds, speaker docs, audio accessories, and other audio-enabled lifestyle products. Skullcandy also collaborates with top brands to integrate its speaker technology into products from snow helmets to jackets, beanies and bags. The Skullcandy family includes exclusive partnerships with: Roc Nation, a Jay-Z-founded music and entertainment company, Mix Master Mike, the National Basketball Association, and the Hard Rock Hotel and Casino in Las Vegas with branded Skullcandy stages at the Joint, Rehab, and Friday night live. Skullcandy’s roster of artists and athletes is amongst the most prolific in any industry. Skullcandy gear is sold globally through top retailers, specialty outlets and can be viewed online at http://www.Skullcandy.com