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G-Shock Unveils The New In4mation G-Shock
 May 28, 2009

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 Keita Williams / Sarah Bronilla
exposure Communications LLC
(212) 226-2530
keita@exposure.net
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Melissa Keklak
CASIO AMERICA, INC.
(973) 361-5400
mkeklak@casio.com

VISIT CASIO AT JCK BOOTH #26081

G-SHOCK UNVEILS THE NEW IN4MATION G-SHOCK

G-Shock Welcomes In4mation Collaboration at JCK in Las Vegas

LAS VEGAS, NV, May 30, 2009 — G-Shock and In4mation team up for a third installment collaboration watch. After their highly successful color ways from last year, G-Shock and the Hawaiian-based brand have concocted another color scheme with the popular G-Shock GLX-5600.

GLX5600XA-4
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high resolution images

Decked out in subtle coral, the new GLX5600XA-4 harbors a hidden message in the backlight. Aloha, among the most sacred and powerful Hawaiian words, is revealed when the backlight is used. In the Hawaiian language, it can mean hello or goodbye and it can also mean love and affection, aloha truly captures the spirit and roots of the In4mation brand.

“We wanted a color that reflected our Summer Line which based on the beach lifestyle. A simple and fashionable color that both guys and girls can rock,” said Rhandy Tambio, Creative Director of In4mation.“We love to work with G-Shock. They reflect our brand with personality and style. G-Shock is truly the future in watch technology.”

“Casio G-Shock is proud to collaborate with In4mation once again. The two previous models have been very successful and in high demand,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “The combination of In4mation’s unique fashion style and G-Shock’s toughness and technology make it a must have for consumers.”

This sleek limited edition digital watch features the In4mation logo on the band and engraved on the case back. Complete with the high gloss finish, the G-Shock x In4mation watch also features Shock Resistance, 200M Water Resistance, Tide Graph, Moon age & Phase data, 48-City World Time, 3 Multi-Function Alarms, Countdown Timer, 1/100th Sec Stopwatch and 12/24Hr. Formats.

Will be available in June  online at My.Casio.com for $110, and at www.gshock.com.

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About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, business projectors, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com

In4mation, a Hawaii born Actionsports / Streetwear brand, adapts to New York City’s urban environment and flawlessly fuses the easy going Hawaii lifestyle with NYC’s state of mind.