MEDIA INQUIRIES FOR CASIO:
Sarah Bronilla / Amanda Eufer
exposure Communications LLC
E. Garcia / S. Vander Schans
CASIO AMERICA, INC.
FOR IMMEDIATE RELEASE
G-SHOCK UNVEILS A NEW LARGE CASE DIGITAL LINE UP
Form Meets Function with G-Shock’s GR8900A & G8900A
DOVER, NJ, October 4, 2011 — G-Shock is proud to announce the launch of a brand new large case digital line up. The GR8900A and G8900A timepieces feature easy-to-read LCDs highlighted by super illuminator LED backlights and are housed in large cases with aluminium bezels. Both timepieces continue to incorporate G-Shock’s brand ethos of rugged toughness with a fresh new twist on G-Shock’s Shock Resistant case design.
The G-Shock GR8900A, available in a matte black or white finish with black dial faces, features Tough Solar Power, shock and 200M water resistance, full auto super illuminator LED backlight, 4 daily alarms and 1 snooze, world time (48 cities +UTC), 1/100 second stopwatch, countdown timer, 12/24 Hr formats and mute function. The G8900A is available in matte black with electric blue accents, all white, or orange with a contrasting black dial face. This G-Shock features a 5-year battery, is shock and 200M water resistant, has an auto super illuminator LED backlight, flash alert, 4 daily alarms and 1 snooze, world time (48 cities +UTC), multi-home time 4, 1/100 second stopwatch, countdown timer, 12/24 Hr formats, and mute function.
“G-Shock is thrilled to introduce this new large case design of shock resistance and technically advanced, functional timepieces,” said Shigenori Itoh, CEO of Casio America.
The GR8900A mens digital watch will be available this October for $140 at Bloomingdales, Lord & Taylor, Macys, Tourneau and fashion boutiques and www.gshock.com.
The G8900A mens digital watch will be available this November for $110 at Bloomingdales, Lord & Taylor, Nordstrom, Macys, Tourneau and fashion boutiques and www.gshock.com.
About Casio America
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, business projectors, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.