MEDIA INQUIRIES FOR CASIO:
Sarah Bronilla / Amanda Eufer
exposure Communications LLC
E. Garcia / S. VanderSchans
CASIO AMERICA, INC.
FOR IMMEDIATE RELEASE
G-SHOCK UNVEILS A NEW RANGE OF VINTAGE INSPIRED TIMEPIECES
The Vintage Colors Capsule Collection Marks the Introduction of Navy Into the G-Shock Color Portfolio
DOVER, NJ, March 14, 2012 — Always reinventing the classic G-Shock, Casio America, Inc. is proud to release the Vintage Colors capsule collection comprised of two classic styles, in three color options. This new color series showcases the classic black and white and includes the introduction of navy to G-Shock’s color portfolio. The DW6900HM-1, DW6900HM-2 and DW6900MR-7 timepieces have a semi-gloss treatment to the bands and mirrored LCD’s. The DW6900HM-1, DW6900HM-2 also feature a distressed mirror treatment to the dial face, that give these G-Shocks both a modern and vintage appeal while the DW6900MR-7 features a polished metal front light button to highlight its mirror dial. Each of the timepieces features shock and 200M water resistance, EL backlight, flash alert, multi-function alarm, 1/100th sec. stopwatch, countdown timer and 12/24 HR formats.
“G-Shock is excited to introduce navy into our color portfolio and new distressed treatments to the face of our classic models,” said Shigenori Itoh, Chairman and CEO of Casio America, Inc. “As with every G-Shock, performance and durability are the foundations of the new DW6900’s; these new additions perfectly combine our functionality with unconventional style that our consumers crave.”
The DW6900HM-1 and DW6900HM-2 will be available this April for $99 at Macy’s, Nordstrom, and www.gshock.com.
The DW6900MR-7 will be available this March for $99 at Macy’s, Nordstrom, and www.gshock.com.
About Casio America
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, business projectors, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.