G-Shock Welcomes the Arrival of Summer 2013 with New Surfing Video
June 13, 2013
FOR IMMEDIATE RELEASE hello
G-SHOCK Welcomes the Arrival of Summer 2013 with New Surfing Video
G-SHOCK's Surfing Team Goes Big In Baja, California
DOVER, NJ, June 13, 2013 — CasioG-SHOCK, is synonymous with the great outdoors and uses its conditions to inspire new seasons of innovation. Powered by the sun, surf and sand, G-SHOCK surf brand athletes welcome the arrival of summer 2013 with the premiere of Team G-SHOCK’s, “Baja Surf Trip”, G-SHOCK’s inaugural team debut, which features appearances from all four G-SHOCK surfers: Yadin Nicol, Gabe Kling, Joel Centeio and Teppei Tajima. It’s the first time G-SHOCK surf brand ambassadors have come together to showcase their talent and enjoy their passion for life.
Captured on the coast of the Baja, California, team G-SHOCK paddled their way into superlative sets and striking surroundings, showcasing each surfer’s individual skill and style. This top-notch crew of G-SHOCK surfers is riding better than ever before, in a collaborative effort to excite fans and share the ultimate G-SHOCK surf experience. Each surfer is also seen wearing the latest G-Lide Tide Graph models from Casio G-SHOCK, the GLX150B and GWX5600C.
The anticipation of summer has everyone reaching for their boards, surf trunks and sunscreen. That’s why G-SHOCK is pleased to deliver a preview of the upcoming season, demonstrated through this footage filmed over the course of April. From pristine barrels, to casual cutbacks, G-SHOCK surfers traversed the Baja coast in search of perfect breaks, and moments of a lifetime.
G-SHOCK insists that a calendar doesn’t always dictate the arrival of warm weather and wave patterns, offering up a taste of Team G-SHOCK’s “Baja Surf Trip” to all those gearing up for the seasons ahead.
About Casio America Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.