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G-Shock X-Large Vivid Color Combi Timepiece
 April 6, 2010

MEDIA INQUIRIES ONLY CONTACT:

Keita Williams / Sarah Bronilla
exposure Communications LLC
(212) 226-2530
keita@exposure.net
sarahb@exposure.net

Melissa Keklak
CASIO AMERICA, INC.
(973) 361-5400
mkeklak@casio.com

FOR IMMEDIATE RELEASE

G-SHOCK X-LARGE VIVID COLOR COMBI TIMEPIECE

Spring Ahead with Toughness and Technology

DOVER, NJ, April 6, 2010 — Never shy about trendsetting timepieces, Casio America Inc. unveils the new G-Shock X-Large Vivid Color Combi (GA110). Uncompromising in size and color, the GA110 features a 55.0 x 51.2 x 16.9 mm sized case with impressive combined analog and digital functions.

GA110-2A
GA110-4
GA110-3

Defiantly monochromatic, the GA110 is available in three eye candy colors: superb cyan (GA110-2A), electric fuchsia (GA110-4) and acid kelly green (GA110-3) each with coordinated band, bezel, hands, and face. The innovative construction of the GA110 timepiece forms a unique multidimensional façade, at the same time holding true to the G-Shock pillars of superior water and shock resistance.

“G-Shock continues to raise the bar with rugged, technically advanced designer timepieces,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “We are thrilled to expand the G-Shock family to include the GA110, a fashionable and accessible accessory.”

Always performance focused, the X-Large Vivid Color Combi is JIS Class Level I magnetic resistant to protect against the effects of magnetic fields. Additional GA110 features include shock resistance, 200M water resistance, Auto LED Light with Afterglow, 48 City World Time, 1/1000th  Stopwatch with speed indicator, and 4 Daily Alarms and 1 Snooze Alarm, Auto Calendar and Hourly Time Signal.

The three X-Large Vivid Color Combi watches are available for $120 at discerning retailers nationwide or online. For more information please visit www.gshock.com.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957.  Casio America, Inc. markets calculators, keyboards, digital cameras, business projectors, disc title and label printers, watches, cash registers and other consumer electronic products.   Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products.  For more information, visit
www.casiousa.com.