G-Shock and Pathfinder Outdoor Technology at JCK

 June 3, 2006

Rachel Max
Coyne PR
(973) 316-1665


Casio's G-Shock Offers New MudMan Line and Multi-Band 5 Atomic Timekeeping

JUNE 3, 2006, LAS VEGAS, NV – Casio, Inc. announced the release of its first Multi-Band 5 Atomic-Solar G-Shock and newest MudMan line, along with its newest Pathfinder timepiece at JCK 2006, which opened today at the Sands Convention Center. The newest watches will be on display in meeting rooms only at Oceanus Booth # 32064.

The G-Shock GW800-1AV is G-Shock's first Multi-Band 5 atomic model, which along with new Pathfinder PAW1100T-7V, feature Casio's revolutionary Waveceptor atomic timekeeping technology and tough solar power, minimizing worries of time changing during daylight saving time or leap year.

Atomic time is the official U.S. government time; the time that NASA uses when they're counting down a shuttle launch and the time our military relies upon. The atomic transmitter in Fort Collins, Colorado conveys the time data several times daily to atomic watches, through an antenna built right into the watch! It is constantly updating itself to give wearers the most perfect time when they are within the watch's frequency zone.

Multi-Band 5 Atomic Timekeeping allows for a signal to be picked up in five different regions by five different transmitters throughout the world including two in Japan, one in the U.S., one in Germany, and one in the U.K.

Also incorporated into the new Pathfinder is a mass of other features, including a digital compass, altimeter, barometer and thermometer. It's every weather afficionado's dream come true!

The new Pathfinder timepiece has all the great features that have become synonymous with Casio,

G-Shock and Baby-G watches, including water resistance for up to 100 meters, a 1/100-second stopwatch, five alarms, world time and countdown timer. The model is available in a ruggedly styled titanium metal in a gunmetal color for a suggested retail of $350.

G-Shock's G9000 is the newest model to be added to G-Shock's MudMan line. It is not only shock and mud resistant, targeting athletically, "Fast and Furious" types that are into dirty sports such as off-road rally car races, and motorcycle enthusiasts, but also loaded with a host of other cool features. Features include an Auto Dual Illuminator, which illuminates the outer portion of the dial so wearers can also read the words on the dial in addition to the time. Other features are 200 meter water resistance, five alarms, world time, countdown timer and stopwatch. Additionally, it's case and buttons are completely sealed to prevent any dirt, water and mud from getting into the watch. The model carries a suggested retail of $99.

"We are excited about the introduction of the new G-Shock MudMan line and newest multi-functional timepieces," said David Johnson, Vice President of Casio's Timepiece Division. "Not only are they rugged enough for the outdoors, but it also mud resistant for a very specific type of adventure seeker."

G-Shock's GW800-1AV and Pathfinder's PAW1100-7V are expected to release in October, while the new MudMan G9000 can be expected in July.

Casio, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipments solutions, established in 1957. Casio Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com

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