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G-Shock and Surfrider Foundation Limited Edition Timepiece - NYC
 August 2, 2011

G-Shock Digital Watches

MEDIA INQUIRIES ONLY CONTACT:

 Keita Williams / Sarah Bronilla
exposure Communications LLC
(212) 226-2530
keita@exposure.net
sarahb@exposure.net

Melissa Keklak
CASIO AMERICA, INC.
(973) 361-5400
mkeklak@casio.com

Surfrider Foundation

FOR IMMEDIATE RELEASE 

G-SHOCK AND SURFRIDER FOUNDATION LIMITED EDITION TIMEPIECE

G-Shock Technology Meets Surfrider Style

New York, NY, August 2, 2010 — After last summer’s highly successful collaboration to commemorate 25 years of protecting the world’s oceans, waves and beaches, G-Shock and the Surfrider Foundation have joined forces again to create a second co-branded collaboration watch. The GRX5600SRF-3 combines G-Shock technology and Surfider sensibility with a portion of the proceeds benefiting the non-profit organization.

G-Shock X Surfrider
Ecologically conscious, the G-Shock X Surfrider watch has Self-Charging, Tough Solar Power technology - a tiny, solar panel combined with a large-capacity rechargeable battery which enables a variety of energy-hungry functions to operate smoothly. The result is an impressive solar timepiece that assures reliable timekeeping and greatly reduces the need for battery change. With its shock resistant construction, unmatched solar power function and recycled packaging, the GRX5600SRF-3 is a tough, fashionable and more importantly, eco-friendly accessory.

“Casio is known worldwide for consistently producing superior quality watches, and we could not be more excited to be partnering with them for the second year in a row,” says Matt McClain, Surfrider Foundation’s Director of Marketing and Communications. “This limited edition collaboration is ecologically friendly and a great way to highlight our commitment to protecting and preserving our coastlines.”

Designed with the surf lifestyle in mind, the G-Shock X Surfrider timepiece features a Tide Graph function with 100 pre-set site locations as well as a Moon Age & Phase Data indicator for the ultimate tracking the tides. The watch’s bright yellow and deep jade motif with the Surfrider logo on the band and the back case add an extra pop of color on the beach or out riding the waves.

“G-Shock has made protecting our environment a priority and we are proud to partner once again with the Surfrider Foundation,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “As a devoted supporter of surfing, actively promoting and investing in clean oceans and beaches are of the utmost importance.”

Other features include Shock Resistance, 200M Water Resistant, Custom Full Auto EL Backlight with a red surfer catching a wave, 48 City World Time + UTC, 4 Daily Alarms and 1 Snooze Alarm, Hourly Time Signal, 1/100th Second Stopwatch, Dual Countdown Timers, and 12/24 Hr. Formats.

Available in July for $130, visit www.gshock.com for more information.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957.  Casio America, Inc. markets calculators, keyboards, digital cameras, business projectors, disc title and label printers, watches, cash registers and other consumer electronic products.   Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products.  For more information, visit www.casiousa.com

About Surfrider Foundation
The Surfrider Foundation is a non-profit grassroots organization dedicated to the protection and enjoyment of our world’s oceans, waves and beaches. Founded in 1984 by a handful of visionary surfers in Malibu, California, the Surfrider Foundation now maintains over 50,000 members and 90 chapters worldwide. For more information on the Surfrider Foundation, go to www.surfrider.org.