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G-Shock is Proud to Announce the G-Aviation Multi-Mission Ana-Digi
 March 9, 2011

MEDIA INQUIRIES ONLY CONTACT:

Sarah Bronilla
exposure Communications LLC
(212) 226-2530
sarahb@exposure.net

Peter N. Brinkman
CASIO AMERICA, INC.
(973) 361-5400
pbrinkman@casio.com

FOR IMMEDIATE RELEASE

G-SHOCK IS PROUD TO ANNOUNCE THE G-AVIATION MULTI-MISSION ANA-DIGI

Advanced G-Shock Technology Meets Refined Style

DOVER, NJ, March 09, 2011 — Casio America Inc. seamlessly combines advanced timepiece technology with high performance functionality in the new G-Shock G-Aviation (GW3500B-1A). Preserving the G-Aviation legacy, the new chronograph possesses a cockpit inspired display and resistance to centrifugal forces like its predecessors. The GW3500B-1A also features a meticulously styled large case analog-digital face with distinctive black and yellow accents.

GW3500B-1A G-Aviation
“We are pleased to expand the G-Aviation collection,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “The new GW3500B-1A brings together the absolute best of G-Shock. It features top of the line technology with sophisticated style.”

Impeccably designed with toughness and technology as its primary attributes, the G-Aviation also features Self-Charging, Tough Solar Power & Self–Adjusting, Multi-Band 6 Atomic Timekeeping technology, Tough Movement and the hybrid case structure for the ultimate in accuracy, strength and performance.

Self-Charging, Tough Solar Power - A tiny, solar panel combined with a large-capacity rechargeable battery enables a variety of energy-hungry functions to operate smoothly. The result is an impressive solar timepiece that assures reliable timekeeping and greatly reduces the need for battery change.

Self-Adjusting Multi-Band 6 Atomic Timekeeping - Compatible with all six transmission stations worldwide, Multi-Band 6 is the world’s first radio-control system built to receive time calibration signals from up to six transmission stations: two in Japan and one each in North America, the United Kingdom and Germany, plus the new station in China. Through a miniaturized, shock-resistant, highly sensitive amorphous antenna and large-capacity, power-saving LSI, stable operation of watch functions including 6-station radio wave reception is achieved. With Casio’s Atomic Timekeeping Technology, you will always have ultimate precision.

Tough Movement - Auto-Hand location technology automatically checks and adjusts hand positioning at fifty-five minutes after every hour. By employing an LED to detect hand-gear positioning versus internal time counter, the watch can detect any inconsistency and correct itself even if the hands are displaced by magnetic force or shock.

Additional G-Aviation features include large side buttons for increased operability, Shock Resistance, 200M Water Resistance, Full Auto LED Light, 48 City World Time + UTC, 1/100 Second Chronograph, Countdown Timer and 4 Daily Alarms and 1 Snooze Alarm for unmatched functionality.

Available with a resin band (GW3500B-1A) for $260, the G-Aviation will be available at Tourneau, Nordstrom, select Macy’s as well as discerning jewellers and fashion boutiques nationwide. For more information please visit www.gshock.com.

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About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, business projectors, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com