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G-Shock is Proud to Announce the Newest Addition to the G-AVIATION Series, the GW4000-1A
 February 23, 2012

MEDIA INQUIRIES FOR CASIO:

Sarah Bronilla / Amanda Eufer
exposure Communications LLC
(212) 226-2530
sarahb@exposure.net
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E. Garcia / S. Vander Schans
CASIO AMERICA, INC.
(973) 361-5400
egarcia@casio.com
svanderschans@casio.com

FOR IMMEDIATE RELEASE

G-SHOCK IS PROUD TO ANNOUNCE THE NEWEST ADDITION TO THE G-AVIATION SERIES, THE GW4000-1A

The GW4000-1A Features Tough Movement and Triple Resist Aviation

DOVER, NJ, February 23, 2012 — Casio America Inc. seamlessly combines advanced timepiece technology with high performance functionality in the new G-Shock G-Aviation, GW4000-1A. Preserving the G-Aviation legacy, this new chronograph possesses a cockpit inspired display with a large case analog dial featuring orange & white accents and Triple Resist Structure. Triple Resist Structure is designed to withstand the shock of three forces; gravitational dropping force, centrifugal gravitational force and vibration. The GW4000-1A also features Multi-Band 6 Atomic Timekeeping, enabling Self-Adjusting of time and date by automatically syncing the watch to any of the 6 regions’ atomic towers base on the wearer’s home city setting.

G-Shock G-Aviation, GW4000-1A
Tough Movement is an Auto-Hand location technology that automatically checks and adjusts hand positioning at fifty-five minutes after every hour. By employing an LED to detect hand-gear positioning versus internal time counter, the watch can detect any inconsistency and correct itself even if the hands are displaced by magnetic force or shock.

“Expansion of the G-Aviation collection makes perfect sense considering the popularity of the previous styles within this series,” said Shigenori Itoh, Chairman and CEO of Casio America. “The GW4000-1A brings together the absolute best of G-Shock; it features top of the line technology with sophisticated styling.”

Impeccably designed with toughness and technology as its primary attributes, the G-Aviation also incorporates other features such as Self-Charging Tough Solar Power, Shock Resistance, 200M Water Resistance, 29 City World Time + UTC, Daily Alarm, 1/100th Second Chronograph, and 12/24 hour dial.

The new G-Aviation GW4000-1A will be available for $350 in April 2012, at Tourneau and select Macy’s as well as discerning jewellers and fashion boutiques nationwide. For more information on watches for men please visit www.gshock.com.

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About Casio America
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957.  Casio America, Inc. markets calculators, keyboards, digital cameras, business projectors, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products.  For more information, visit http://www.casiousa.com