FOR IMMEDIATE RELEASE
G-SHOCK IS PROUD TO ANNOUNCE THE NEWEST ADDITION TO THE G-AVIATION SERIES, THE GW-A1000
The GW-A1000 Features Casio’s “Smart Access” System for Intuitive Operation
DOVER, NJ, (August 9, 2012) — Casio America Inc. seamlessly combines advanced timepiece technology with high performance functionality in the new G-Shock G-Aviation, GW-A1000. Preserving the G-Aviation legacy, this new chronograph possesses a cockpit inspired display with a large case analog dial featuring white accents and Triple G Resist Structure. Triple G Resist Structure is designed to withstand the shock of three forces; gravitational dropping force, centrifugal gravitational force and vibration. The GW-A1000 also features Multi-Band 6 Atomic Timekeeping, enabling Self-Adjusting of time and date by automatically syncing the watch to any of the 6 regions’ atomic towers base on the wearer’s home city setting.
The new GW-A1000 is the first G-Shock to come with “Smart Access,” making the watch’s functions smoother than ever with an electronic crown switch and five-motor drive. The wearer can easily select the time in different cities around the world and with just a simple press of the switch, move between home time and world time, or instantly display Coordinated Universal Time (UTC). Since the hour, minute, and second hands, are driven by separate motors, the hands respond quickly when the wearer resets or starts the stopwatch, or switches between different time displays. “Smart Access” enables convenient, simple operation of the watch’s wide range of features, including a “fly-back” function that allows the stopwatch to be instantly reset and start during operation as well as instant temperature display at the press of a button.
“We are pleased to introduce the new Smart Access Crown on the popular G-Aviation series,” said Shigenori Itoh, Chairman and CEO of Casio America. “The GW-A1000 is a culmination of the very best technological advancements the G-Shock brand has to offer, combined with the most sophisticated and sleek styling.”
Impeccably designed with toughness and technology as its primary attributes, the G-Aviation also incorporates other features including, tough movement, thermometer, 1/20th second chronograph (120 min), countdown timer (60 min), shock resistant, 200M water resistant, tough solar power, world time (29 cities + UTC), daily alarm, 12/24hr dial and date display.
The new G-Aviation GW-A1000 will be available for $500 in September 2012, at Tourneau and select Macy’s as well as discerning jewellers and fashion boutiques nationwide. For more information about our mens aviation watch collection visit www.gshock.com/aviation.
About Casio America
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.