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G-Shock is Proud to Introduce the New MT-G
 November 23, 2009

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 Keita Williams / Sarah Bronilla
exposure Communications LLC
(212) 226-2530
keita@exposure.net
sarahb@exposure.net

Melissa Keklak
CASIO AMERICA, INC.
(973) 361-5400
mkeklak@casio.com


FOR IMMEDIATE RELEASE 

G-SHOCK IS PROUD TO INTRODUCE THE NEW MT-G 

Sophisticated Design Meets Superior Accuracy

DOVER, NJ, November 23, 2009 — Casio America Inc. introduces a perfect balance of strength and elegance in the redesigned G-Shock MT-G (MTG1100-1A).  Boldly constructed, the Metal Twisted G-Shock effortlessly combines contrasting materials of stainless steel and resin to deliver a lightweight design with an unsurpassed level of shock resistance.

MTG1100-1A
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The MT-G features exquisite functionality, a dual layer dial with a three-dimensional appearance and advanced Tough Movement technology. For superior accuracy and increased reliability, Tough Movement automatically checks and adjusts hand positioning at fifty-five minutes after every hour. By employing a LED to detect hand-gear positioning versus internal time counter, the watch can detect any inconsistency and correct itself even if the hands are displaced by magnetic force or shock.

“We are thrilled to introduce the technologically advanced MTG1100-1A. Lightweight and refined, the new MT-G is steeped in the G-Shock tradition of toughness and technology,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “A functional, fashion forward accessory for the gentleman who wants both boardroom sophistication and rugged technology in one watch.”

Impeccably designed with toughness and technology, the MT-G also features Non-Stop, Tough Solar Power & Self–Adjusting, Multi-Band 6 Atomic Timekeeping technology, lightweight aluminium hands reinforced by a brass joining ring, and a two-piece shock dispersing bezel construction for the ultimate in accuracy and performance.

Non-Stop, Tough Solar Power A tiny, solar panel combined with a large-capacity rechargeable battery enables a variety of energy-hungry functions to operate smoothly. The result is an impressive solar timepiece that assures reliable timekeeping and greatly reduces the need for battery change.  

Self-Adjusting Multi-Band 6 Atomic Timekeeping Compatible with all six transmission stations worldwide, Multi-Band 6 is the world’s first radio-control system built to receive time calibration signals from up to six transmission stations: two in Japan and one each in North America, the United Kingdom and Germany, plus the new station in China. Through a miniaturized, shock-resistant, highly sensitive amorphous antenna and large-capacity, power-saving LSI, stable operation of watch functions including 6-station radio wave reception are achieved.  With Casio’s Atomic Timekeeping Technology, you will always have ultimate precision.

Additional MTG1100 features include shock resistance, 200M water resistance, Neo-Brite Luminous Hands and Markers, 29 City World Time, 1/100 Second Chronograph, and Daily Alarm for the ultimate in accuracy and performance.

The MT-G (MTG1100-1A) is available nationwide and online for $550. For more information please visit www.gshock.com

Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957.  Casio America, Inc. markets calculators, keyboards, digital cameras, business projectors, disc title and label printers, watches, cash registers and other consumer electronic products.   Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products.  For more information, visit www.casiousa.com

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