History Revisited with Casio's First 25th Anniversay G-Shock

 August 28, 2009

Heather Lukens
exposure Communications LLC
(212) 226-2530

         Melissa Keklak
               Casio America, Inc.
             (973) 361-5400


 Retro Styling Appeals to Trendsetters and Collectors

DOVER, NJ, AUGUST 28, 2007 – Casio America, Inc., announced today the release of their 25th Anniversary G-Shock – DW5025B-7.  Based on the original G-Shock design and updated with a stylish white band and bezel with gold accents and a 25th anniversary logo engraved backcase, this model is the first to be released within G-Shock’s 25th Anniversary series.


In 1983, a Casio engineer designed a watch that would withstand a fall from atop a three-story building, creating the world’s toughest watch. Using a triple-protection design for the parts, module, and case, the G-Shock offered a radical new type of watch that was virtually shock proof. Its unique look and practicality was immediately recognized, making the G-Shock wildly popular. 

“Casio launched the shock-resistant G-Shock watch, shattering the notion that a watch is a fragile piece of jewelry that needs to be handled with care,” said Dave Johnson, Senior General Manager of Casio’s Timepiece Division. “By always employing the latest technology, and continuing to transcend conventional thinking about the watch, the G-Shock brand has become Casio’s flagship timepiece.”

In addition, the first model of the 25th Anniversary G-Shock watch series features 200-meter water resistant, multi-function alarm, 1/100-second stopwatch and countdown timer.

The limited edition 25th Anniversary DW5025B-7 is available nationwide and online for $130. For more information please visit www.gshock.com.

Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipments solutions, established in 1957.  Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products.  Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products.  For more information visit our website at www.casio.com