FOR IMMEDIATE RELEASE:
HIT YOUR STRIDE IN STYLE!
New Baby-G BG6903 Collection for Runners
Dover, NJ, March 11, 2013 — “On your mark, get set, go” with the new BG6903 Collection from Baby-G – a runner's delight! Launching this spring, this vibrant and sporty collection of three dynamic watch models is perfectly tailored to women who like to hit the pavement, from casual joggers to fast-paced sprinters.
The BG6903-2 , BG6903-7B and BG6903-8 watch models come in three color combinations: blue with a black face, white with a matching white face and grey with a yellow face, respectively, and feature timepiece technology sure to please the woman “on-the-run.” These unique models feature a 60 lap memory and 1/100th second, 100 hour stopwatch, as well as being shock and 200 meter water resistant. Perfect for blazing around the track, the watches also include durability and stamina with a seven year battery life. Add to these features an EL backlight, 24 hour countdown timer, two multi-function alarms and dual time, for a collection that literally “runs” away from the pack.
“The Baby-G woman is dynamic, inspired and motivated and the BG6903 collection relates perfectly to that lifestyle,” said Shigenori Itoh, Chairman & CEO of Casio America. “The BG6903 watches are catered specifically to runners and feature the functionality and style that every active woman needs to make the best time on and off the track.”
The BG6903-2, BG6903-7B and BG6903-8 will hit shelves in March at select Nordstrom, Bloomingdales and Macy’s stores for an MSRP of $99. Please visit www.baby-g.com for more information on latest collection of women's watches.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com or www.baby-g.com.
Casio’s female timepiece brand, Baby-G, was created as a counterpart to its “big brother” G-SHOCK in 1994. The brand exemplifies the meeting of fashion and function for the vibrant, active woman with watches that are stylish, bold, tough and chic. Equipped with the same great functionality that G-SHOCK is known for, Baby-G timepieces are shock and water resistant with multiple daily alarms and stopwatch functions. The brand has partnered with some of the hottest names in music, fashion and pop culture on standout watch collaboration the most recent including Ke$ha, Rebecca Minkoff, Joyrich and Married To The Mob.