MEDIA INQUIRIES ONLY CONTACT:
Peter N. Brinkman
CASIO AMERICA, INC.
FOR IMMEDIATE RELEASE:
AND THE NUMBERS GO POP!
Introducing the Baby-G Ana-Digi Multi-Color Dial Series
DOVER, NJ, April 28, 2011 — Color by numbers with the new Baby-G Ana-Digi Multi-Color Dial Series! A combination of digital and analog timekeeping, the collections’ three models take Baby-G’s signature colorful motif and bring the trend to the numbers of the watch face. Don’t let your summer tan be the only color you’re rocking this season!
Available in May 2011, these three models within the new Baby-G collection showcase the colorful numbers through varying resin watch band colors. The hero model takes the design elements up a notch with metallic accents surrounding the watch face along with chaton-style bezel protectors. Not to mention the optic white color speaks to the trend of the season!
BGA116-7B – Hero model; matte, white resin band with multi-colored numbered watch face and metal accents ($110)
BGA101-1B – Gloss black resin band with multi-colored numbered watch face ($99)
BGA101-8B – Transparent grey resin band with multi-colored numbered watch face ($99)
The Baby-G Ana-Digi Multi Color Dial Series colorfully sings the praises of Casio’s tried-and-true technology through multiple pieces of supreme functionality. Not only do the timepieces feature a convenient, dual way to tell time – analog and digital, but they also showcase shock resistance, 100 meter water resistance, 27-city world time, countdown timer & stopwatch capability, five daily alarms, 12/24 hour formats and LED lights. Because who says a timepiece can’t be both fashionable and functional?
“The new Baby-G Ana-Digi Multi-Color Dial Series is a perfect timepiece collection for the vibrant summer months,” said Shigenori Itoh, Chairman & CEO of Casio. “It features Baby-G’s classic look with a dual function timekeeping method sure to appeal to our core Baby-G consumer.”
The watches are available at Tourneau, Nordstrom, select Macy’s stores and fashion boutiques, with an MSRP of $99 (BGA101-1B and BGA101-8B) and $110 (BGA116-7B). Please visit www.baby-g.com for more information.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipments solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information visit our website at www.casiousa.com.