MEDIA INQUIRIES ONLY CONTACT:
Peter N. Brinkman
CASIO AMERICA, INC.
FOR IMMEDIATE RELEASE
DIVE INTO A SEA OF STYLE!
Introducing the New Diver-Inspired Baby-G Watch
DOVER, NJ, May 5, 2011 — Creating another splash for style mavens everywhere, Baby-G introduces the BGA123-7A2 model, inspired by the wrists of experienced deep sea divers. Hang high tide with a new hybrid stainless steel and resin link band to accessorize the large diver face and baguette style-cut bezel protectors. The crisp timepiece will accessorize any surface this season, from the ocean to the runway! Available in June 2011, these boat-worthy watches are equipped with the always functional Baby-G staple characteristics. The model is fully equipped with shock resistance, 100M water resistance, LED Light, 48-city world time, 5 daily alarms, 1/100th second stopwatch, countdown timer and 12/24 hour formats. Make waves with the fashion and function of Baby-G!
“The Baby-G BGA123-7A2 model is an ideal functional watch for women this summer.” said Shigenori Itoh, Chairman & CEO of Casio America. “It allows women to stay fashionable while enjoying the water sports that are a staple of the season.”
The watch is available at Tourneau, Nordstrom, select Macy’s stores and fashion boutiques, with an MSRP of $160. Please visit www.baby-g.com for more information.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipments solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products.; Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information visit our website at www.casiousa.com.