FOR IMMEDIATE RELEASE
KE$HA RELEASES ANOTHER HIT WITH BABY-G!
Global Pop Star Launches Second Watch Collaboration with Baby-G Brand
DOVER NJ, October 30, 2012 — Global pop icon and Baby-G Brand Ambassador Ke$ha is taking the stage for an encore performance of her collaboration with the Baby-G brand of women’s watches. Returning to create another watch after the successful launch of the 2011 Ke$ha watch collection, the fun and fearless star is launching her second watch design, along with gearing up for the launch of her second studio album, Warrior, which is scheduled for release on December 4th 2012. Taking on her sophomore design effort with the same warrior spirit, Ke$ha debuts a tough and trendy watch to match her style sensibility, while truly standing the test of time!
Launching in December 2012, the limited-edition Baby-G x Ke$ha watch reflects the eye-catching essence of the “Die Young” singer/songwriter. Ke$ha drew inspiration for her BGA160KS-7B watch from the evolvement of her personal style while keeping with trends of the season.
“Just like music, fashion is a form of expression. And as you might have been able to tell, I’m all about expressing myself,” said Ke$ha. “Having a good time with your style is so important, and that’s why I’m thrilled with the design of my new go-to accessory with Baby-G!”
The limited-edition BGA160KS-7B Baby-G x Ke$ha model is a classic timepiece perfect for any outfit or occasion. It features a white, semi-gloss case & gold pinstriped band with Ke$ha's signature logo and a gold 3D Roman numeral index consisting of four layers. The watch takes wrist wear to a new dimension utilizing a Neon Illuminator in which a black light LED illuminates special luminous ink on hour markers, the hour and minute hands, and on the dial. The result is a dazzling array of colors.
The Ke$ha-branded accessory is not only fashionably on-trend, it's also tough with a shock resistant & 100-meter water resistant structure and offers functionality with 27-city world time , 4 daily alarms, countdown timer, stopwatch, 12/24 hour formats and a mute function. This warrior's watch is perfect for keeping the popstar on time and in style all tour long!
Ke$ha is also as multi-tasking as her namesake watch. In addition to music and design, she is the first-ever Global Ambassador for Humane Society International where she helps to end cruelty to animals worldwide. To support Ke$ha’s “pet” cause, Baby-G is paying it forward by supporting a Humane Society International initiative close to the star’s heart, their Street Dog Welfare Program.
“Ke$ha’s standout character and mass appeal is the ideal pairing for our upbeat Baby-G brand,” said Shigenori Itoh, Chairman and CEO of Casio America. “Merging our fashionable and functional watches with a fun, fearless and charitable star makes this collaboration a perfect fit for our consumer.”
The limited edition collaboration watch will be available this December at Tourneau, Nordstrom, select Macy’s stores and fashion boutiques, with an MSRP of $130 for the BGA160KS-7B. Please visit www.baby-g.com to view our other women’s watch collections
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.
Global superstar Ke$ha has taken the world by storm since the release of her debut album in Animal in 2010. That year she was declared Billboard's Hot 100 Artist and her smash debut single “TiK ToK” was named Billboard's #1 Hot 100 Song, was the most played song of that year, and was the biggest-selling digital track in the world. Ke$ha has had 6 consecutive Top 10 hits including three #1 singles: “TiK ToK”, “Your Love Is My Drug” and “We R Who We R.” Her debut album Animal has sold over 2.5 million units worldwide. Ke$ha has toured the world, playing over 200 live shows in support of Animal and its companion album Cannibal. She took home the MTV EMA for Best New Act in November 2010 and was nominated for 2 American Music Awards, 3 MTV VMA Awards and 6 Billboard Awards. She has performed on dozens of television programs all over the world including MTV Europe Music Awards, Much Music Awards (Canada), Echo Awards (Germany), X Factor (Australia), American Music Awards, Billboard Awards, American Idol, Saturday Night Live and The Today Show Summer Concert Series. She has over 21 million Facebook likes, over 3 million Twitter followers and over 300 million views on VEVO. She has sold over 24.5 million combined tracks and ringtones in the U.S alone and over 27.5 million worldwide to date. Ke$ha is an international powerhouse, Animal has been certified Gold, Platinum or multi-Platinum in 15 markets (including Platinum in the United States) and was the biggest selling debut album from an international female in 2010 in the UK. Ke$ha is the global ambassador for Casio Baby-G and was recently named the first global ambassador for Humane Society International.
About Humane Society International
Humane Society International and its partner organizations together constitute one of the world's largest animal protection organizations—backed by 11 million people. For nearly 20 years, HSI has been fighting for the protection of all animals through advocacy, education, and hands-on programs. HSI is the international arm of The Humane Society of the United States. Celebrating animals and confronting cruelty worldwide—On the Web at www.hsi.org