MEDIA INQUIRIES ONLY CONTACT:
Amanda Early / Stacey Tropeano
CASIO AMERICA, INC.
(973) 361-5400 ext. 4403
FOR IMMEDIATE RELEASE
KE$HA BECOMES NEWEST WATCH DESIGNER AND BRAND AMBASSADOR FOR CASIO BABY-G WATCHES
“Tik Tok” Singer Lends Unique Style to Women’s Watches
New York, NY, August 2, 2010 - Casio America, Inc. announced today that RCA Records/Kemosabe Entertainment recording artist Ke$ha will serve as the newest Brand Ambassador and watch designer for the brand’s Baby-G line of women’s watches. The pop superstar has signed on to personally create two unique design styles for Baby-G watches. The first model of these designs will hit stores in Summer 2011.
“I think the Baby-G brand is amazing it's stylish, innovative, durable and affordable. The bright colors and metallic finishes really compliment my moods and personality,” said Ke$ha. “I have some fun ideas for my watches and I am so thrilled that I am the first worldwide female artist to be given the opportunity to design my very own Baby-G!”
Ke$ha, best known for her chart-topping singles “Tik Tok” and “Your Love is My Drug,” officially announced her roles as Brand Ambassador and designer at Casio’s annual “Shock the World” press event in New York City. The singer also served as the evening’s entertainment, performing a set of hits for press and fans.
In addition, while on tour in Sacramento, CA earlier in the year, Ke$ha participated in an advertising photo shoot, accessorizing with a variety of Baby-G watches set to hit shelves beginning Fall of this year.
“We are very excited to have the colorful and creative Ke$ha as a collaborator for the Casio Baby-G brand,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “As soon as we heard her hit single, ‘Tik Tok’, we knew we had to have Ke$ha as a Casio Brand Ambassador. It was a natural fit!”
The Baby-G brand was developed as the women’s counterpart to the brand’s highly-successfully G-Shock brand. The watches, ranging in price from $79 to $99, are a fun way to add a pop of color and expression to any outfit.
Ke$ha joins a roster of 2010 Casio Brand Ambassadors including actor Bryan Greenberg and popular Formula One racecar driver Sebastian Vettlel for Casio’s new luxury men’s line EDFICE Black Label.
For additional product information visit www.baby-g.com.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, business projectors, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.