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Ke$ha Shows Off Her Timely Fashion in Latest Music Video with Casio Watches
 December 1, 2010

MEDIA INQUIRIES ONLY CONTACT:

Jonathan Pocius/Tania Fonovic
Coyne PR
(973) 316-1665
jpocius@coynepr.com
tfonovic@coynepr.com

Melissa Keklak
Casio America, Inc.
(973) 361-5400 ext. 4403
mkeklak@casio.com

KE$HA PUBLICITY CONTACT:
Jamie Abzug
RCA Music Group
212-833-5587
Jamie.Abzug@sonymusic.com

FOR IMMEDIATE RELEASE

KE$HA SHOWS OFF HER TIMELY FASHION IN LATEST MUSIC VIDEO WITH CASIO WATCHES

Baby-G Heats Up the Stage in Fashion-Forward ‘We R Who We R’ Video

DOVER, NJ, December 1, 2010 - Casio America, Inc. is proud to announce that its Baby-G BG-1006SA-1watch is front and center in Ke$ha’s newest music video “We R Who We R.” As the brand ambassador for Casio’s Baby-G line, Ke$ha never shies away from setting trends. Ke$ha is Baby-G’s first female artist brand ambassador to design her own signature Baby-G watches, which will hit stores in Summer 2011. Other artists sporting Casio timepieces in their videos include Rihanna, Lady Gaga, Fergie, Jordin Sparks, and Kristinia DeBarge.  

Ke$ha

Ke$ha amps up the glamour in the music video for “We R Who We R,” by rocking Casio’s BG-1006SA-1 timepiece. “We R Who We R”, is the first single off Cannibal (RCA Records / Kemosabe Entertainment), the highly anticipated companion to her platinum selling debut album Animal, which was released on November 22nd. Consisting of nearly an album’s worth of new songs, it is available for sale separately, as well as bundled with Animal in a special deluxe repackage called Animal + Cannibal. “We R Who We R” has already hit #1 on Billboard’s Top 100 and set a brisk sales pace, moving 280,000 downloads within its first week at retail.

“We are excited to have Ke$ha as our brand ambassador sporting Baby-G through her music video,” said Shigenori Itoh, vice president of Casio’s Timepiece Division. “As a leading force in the fashion and entertainment world, Ke$ha is the perfect blend of street, sport, glamour and edge which Baby-G proudly symbolizes.”

Casio’s BG-1006SA-1 is a fashion-forward timepiece that represents fun, fearlessness and vibrancy. The timepiece has various features, including: four daily alarms, one snooze alarm, 1/100 second stopwatch, countdown timer, 12/ 24 hour format and world time in 29 time zones and 48 cities. Constructed with a “protector” design, the BG-1006SA-1sports a combination wire and resin guard that protects the glass and case from whatever life throws its way. The timepiece is available in black, green, pink, orange and silver at an MSRP of $79.

Ke$ha has sold over 2 million copies of her debut album worldwide along with over 17 million tracks and ringtones. “We R Who We R” continues Ke$ha’s impressive run, dominating the Pop charts with ridiculously catchy hit songs like “TiK ToK,” “Blah Blah Blah” and “Your Love Is My Drug.”

The Baby-G brand was developed as the women’s counterpart to the brand’s highly-successful G-Shock brand. The watches are a fun way to add a pop of color and expression to any outfit. For more information on Casio’s new collection or to check out Ke$ha’s latest music video and images please view www.baby-g.com.

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About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.