Home > News >
Lupe Fiasco Displays Timeless G-Shock Fashion in Latest Video
 December 30, 2010

MEDIA INQUIRIES ONLY CONTACT:

Keita Williams / Sarah Bronilla
exposure Communications LLC
(212) 226-2530
keita@exposure.net
sarahb@exposure.net

Melissa Keklak
CASIO AMERICA, INC.
(973) 361-5400
mkeklak@casio.com

FOR IMMEDIATE RELEASE: 

LUPE FIASCO DISPLAYS TIMELESS G-SHOCK FASHION IN LATEST VIDEO

The G-Shock GX56 Makes a Guest Appearance in “The Show Goes On” Video

Dover, NJ December 30, 2010 – Casio America, Inc. is proud to announce that the G-Shock GX56 timepiece plays a pivotal role in Lupe Fiasco’s latest music video “The Show Goes On.” Majestic in size, the GX56 is the largest case design (55.5mm x 53.6mm x 17.5mm) in G-Shock history, so it makes an impression the opening sequence of the video.

G-Shock GX56 Lupe Fiasco

The video begins with Lupe getting ready to go on stage.  He checks the time on his G-Shock GX56-1 watch before realizing it is his time to perform.  The video then journeys his adventure from backstage on to stage, where he overcomes the obstacles that come in his way.

G-Shock GX-56 Series
“G-Shock is thrilled to play such a prominent role in Lupe Fiasco’s “The Show Goes On” video,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “With its fashion-forward extra large case, the Ultimate Tough GX56 sets the tone for the entire video experience.”

Additional GX56 features include: Self-Charging, Tough Solar Power technology for unwavering reliability, Mud Resistance, Auto EL Backlight, World Time (31TZ/48 City + UTC), 4 Daily Alarms and 1 Snooze Alarm, Hourly Time Signal, 1/100th Sec. Stopwatch, Countdown Timer, 12/24 Hr. Formats, and Mineral Glass face for increased scratch resistance.

Available in heritage black (GX56-1A) and hazard orange (GX56-4) for $150 at select Macy’s, Bloomingdales, Nordstrom, Tourneau and other fashion boutiques and www.gshock.com.

###

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957.  Casio America, Inc. markets calculators, keyboards, digital cameras, business projectors, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products.  For more information, visit
www.casiousa.com