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Luxury Atomic Solar G-Shock Introduced at JCK
 June 4, 2004

Visit Casio at JCK Booth #32064

Contact: Roxanne Jurtschenko
Casio, Inc.
(973) 361-5400
pr@casiocom

For Immediate Release


LUXURY ATOMIC SOLAR G-SHOCK WATCHES
INTRODUCED BY CASIO AT JCK
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LAS VEGAS, Nev., June 4, 2004 – After 20 years of success with it's G-Shock assortment of timepieces, Casio, Inc., of Dover, New Jersey introduces a new line of Luxury Atomic Solar G-Shock watches, at the JCK Show that opened here today. Introduced in 1983 the G-Shock line has been one of the best selling timepieces across the globe. The new line consists of 10 new models with the same G-Shock "toughness," but with a sophisticated new look and style.

"These sleek new styles utilize the latest in miniaturized technology, Atomic Timekeeping with Tough Solar Power, to create the ultimate G-Shock watch, said David Johnson, vice president, Timepiece Division at Casio. "The new watches feature Ana-Digi dials with stylish reinforced bands," continued Johnson.

The luxury Ana-Digi G-Shock watches combine the best of both analog and digital timekeeping and offer a range of G-Shock tough features like 200m water resistance, an EL backlight with afterglow, World Time in 27 cities, a stopwatch, countdown timer, alarms and snooze features. It's analog-digital perfection. The solar panel dials feature unique styling that has digital readouts for battery levels/date, atomic timekeeping signals/seconds, and watch modes.

G-Shock Atomic Solar watches use a time calibration device that receives data such as time, date, and other information from the Atomic Transmitter in Fort Collins, Colorado. Three times a day, data is transmitted each second for a minute to keep
the time and date accurate and reliable. The luxury line of G-Shock watches are all shock resistant, water resistant, and powered by a solar panel, which converts light into energy.

Model GW1000DJ-1A, with a combination of advanced features and easy to read displays it sets a new standard for G-Shock. The GW1000 is available in two color variations with stainless steel bezels and bracelets. It is currently available at the manufacturers suggested retail price of $400.00.

The GW1200BA-1AV, is a beautifully styled stainless steel body and bracelet that is enhanced by Titanium inlays. This fashionable timepiece combines the shock resistant casing with the added superior strength of titanium enhancements to create the most stylish G-Shock available. The 4 LCD dials give the wearer a quick glance at the day, mode, battery level and receiving indicator. This model is available in July and has a manufacturers suggested retail price of $400.00.

GW1210A-9AV also incorporates the Atomic Solar technology. The stainless steel bezel and bracelet are enhanced by resin color enhancements around the bezel. The GW1210A-9AV will be available in July and has a manufacturers suggested retail price of $350.00.

GW1300A-9AV will be available in July and has a manufacturers suggested retail price of $250.00. This style features the same atomic solar technology and shock resistant casing as the other styles. The GW1300A-9AV has a resin strap and case with stainless steel enhancements around the bezel.

The Luxury Atomic Solar watches feature:

Atomic Timekeeping
Solar Power
Shock Resistant
200M Water Resistant
Auto EL Backlight
World Time (29 Zones)
5 Alarms
1/100 second Stopwatch
Countdown Timer

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Casio, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan. Casio, Inc., markets calculators, business organizers, handheld personal computers, keyboards, digital cameras, handheld color TVs, timepieces (Wrist Technology), cash registers and other consumer electronic products. Casio, the unexpected extra. For more information visit our web site at www.casio.com.

Casio is a registered trademark of Casio Computer Co., Ltd. "The unexpected extra" is a trademark of Casio, Inc.

Design and specifications are subject to change without notice.