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Make a Bold Statement with Casio's New DW6900CC G-Shock Collection - Shock the World Event
 August 3, 2009

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Melissa Keklak
CASIO AMERICA, INC.
(973) 361-5400
mkeklak@casio.com


MAKE A BOLD STATEMENT WITH CASIO’S NEW DW6900CC G-SHOCK COLLECTION

Three New Metallic Hues That Will Add Striking Style to Men’s Fall Fashion

DOVER, NJ, August 5, 2009 – Without ever foregoing function for fashion, Casio introduces the latest addition to the G-Shock family, the metallic DW6900CC series. While other imitators have rushed colored timepieces to the marketplace, none can claim the rugged durability and technological attributes of a G-Shock.

With high-gloss bands in deep, rich hues subtly infused with metallic reflection, this timepiece evokes the sleek lines of a sports car while maintaining a strong appeal with the fashion and style-obsessed consumer in search of great metallic accessories. Available in navy blue (DW6900CC-2), forest green (DW6900CC-3) and a rich purple (DW6900CC-6), with brightly colored faces that feature a unique reverse color LCD found only in Casio timepieces.

"G-Shock is pleased to continue the fusion of cutting-edge technology and street style for timepieces," said Shigenori Itoh, Vice President of Casio's Timepiece Division. "With the release of the Metallic DW6900CC series, we are offering both a rugged watch and a must-have accessory for every man."

DW6900CC-2
DW6900CC-3
DW6900CC-6
Click here to download high resolution images

As with every G-Shock timepiece, performance and durability are the foundations of the DW6900CC. Shock resistant, water resistant to an incredible 200 meters featuring a flash alert, multi-function alarm, countdown timer and stopwatch, the new metallics will ensure that you look as good diving the depths of the ocean as you do at your favorite concert or nightclub.

The DW6900CC-2, DW6900CC-3, and DW6900CC-6 are available nationwide and online for $99. For more information please visit www.gshock.com.

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About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipments solutions, established in 1957.  Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products.  Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products.  For more information visit our website at www.casio.com.