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Mirrored Style: G-Shock's New DW6900CB Collection
 March 10, 2010

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Keita Williams / Sarah Bronilla
exposure Communications LLC
(212) 226-2530
keita@exposure.net
sarahb@exposure.net

Melissa Keklak
CASIO AMERICA, INC.
mkeklak@casio.com

FOR IMMEDIATE RELEASE

MIRRORED STYLE: G-SHOCK’S NEW DW6900CB COLLECTION

G-Shock Reflects Contemporary design concepts with their latest release

DOVER, NJ, MARCH 10, 2010 - Fusing cutting edge fashion with a classic aesthetic, Casio America, Inc. introduces a new model from its shock and water resistant G-Shock line, the DW6900CB. Modernist mirror faces backed by rousing electric color combinations and a glossy finish have transformed this G-Shock into an attention-grabbing, collectible timepiece.

DW6900CB-1
DW6900CB-2
DW6900CB-4
DW6900CB-8

Deeply rooted in G-Shock toughness and technology, the DW6900CB is available in four color combinations: stealth black with gold face and accents (DW6900CB-1), electric blue with subtle royal blue details (DW6900CB-2), fire engine red paired with black and orange contrasts (DW6900CB-4), and the sophisticated silver with unapologetic hot pink accoutrements (DW6900CB-8).

“A continuation of the G-Shock traditions of toughness and technology, we are thrilled to offer consumers the DW6900CB,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “The new Mirror Face G-Shock timepieces perfectly combine our noteworthy technology with our pacesetting style. ”

As with every G-Shock timepiece, performance and durability are the foundations of the DW6900CB: shock resistant, water resistant to an incredible 200 meters and featuring a flash alert, multi-function alarm, countdown timer, 12/24 hour formats and stopwatch function.

The DW6900CB-1, DW6900CB-2, DW6900CB-4 and DW6900CB-8 are available nationwide and online for $99. For more information please visit www.gshock.com.

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About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipments solutions, established in 1957.  Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products.  Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products.  For more information visit our website at www.casio.com.