MEDIA INQUIRIES ONLY CONTACT:
Joyce Essig/Michael Scicolone
Casio America, Inc.
(973) 361-5400 ext. 4403
Island Def Jam Music Group
(212) 603- 7801
FOR IMMEDIATE RELEASE
NEW ARTIST KRISTINIA DEBARGE DRESSES HER WRIST WITH BABY-G
Luminous Color Baby-G Adorns the Wrist of DeBarge in ‘Goodbye’ Video
DOVER, NJ, JUNE 30, 2009 — New artist Kristinia DeBarge is climbing the charts with her first single “Goodbye” and now she’s set to join an impressive list of popular artists who have also accessorized their music video attire Casio’s Baby-G. Casio America, Inc. has announced that Kristinia will be wearing the BG5601 in the music video for “Goodbye.” Kristinia joins Lady GaGa and Jordin Sparks as artists who have added the Luminous Colors Baby-G to their trendy wrist wardrobe.
“Goodbye” was released to iTunes in April and has become a popular anthem for women across the globe. DeBarge is sure to win over Baby-G fans across the country as she rocks the cool, vibrant addition to the timepiece line. The pop/R&B singer recently entered the Billboard Hot 100 with her smash hit, “Goodbye” which samples the 1969 hit, “Na Na Hey Hey Kiss Him Goodbye” by Steam. DeBarge has a debut album, still untitled, scheduled for release on June 30, 2009 with a full promotional concert tour starting in June, followed by stateside tour later this summer.
“We are proud to have Kristinia DeBarge representing Baby-G through her music video,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “The BG5601 blends femininity and fashion with edge and truly reflects the confidence and class reflected in DeBarge’s music and style.”
The BG5601 is the perfect accessory for the lively young woman daring enough to make a fashion statement with the 80’s inspired watch. Just as DeBarge’s sound combines pop rock with an R&B edge, the BG5601 incorporates style and sass with a splash of color to add to her fun and feminine look. With shock resistance and water resistance for up to 100 meters, the BG5601 is always ready to hit up the stage with this new powerhouse performer. Equipped with world time in 48 cities and 5 daily alarms, DeBarge will never miss a beat as she begins touring this summer.
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The luminous color line is available in a variety of bold colors including hot pink with a pink face (BG5601-4), white with a pink face (BG5601-7), black with a pink face (BG5601-1), and neon yellow with a yellow face (BG5602-9). BG5601 and BG5602-9 are now available with an MSRP of $79.
Visit www.baby-g.com to check out the music video, “Goodbye.”
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com or www.baby-g.com.
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