MEDIA INQUIRIES ONLY CONTACT: Elizabeth Garcia/Sue Vander Schans
CASIO AMERICA, INC.
(973) 361-5400
egarcia@casio.com
svanderschans@casio.com Visit Casio at CES Booth # 10904
For Immediate Release New EXILIM Compact Digital Camera with More Advanced Shooting Functions Enjoy Ease of Use with Start-Up Time of 0.99 Seconds and Time Between Photos as Short as 0.29 Seconds Las Vegas, NV January 9, 2012 - Casio America, Inc., today announced the release of the EX-ZR15, a new addition to the EXILIM lineup of digital cameras. This new model is equipped with an array of shooting functions that set it apart from conventional compact digital cameras, including super-wide-angle shooting and a background blur function that makes the most of Casio’s original high-speed technologies.  |  | | | The EX-ZR15 is powered by the EXILIM ENGINE HS, a high-performance engine that combines high-speed shooting and high-speed image processing. Further leveraging Casio’s high-speed technologies, the new EX-ZR15 compact digital camera significantly improves on operability and functionality. The new model boasts a start-up time of 0.99 seconds, 0.13-second high-speed auto focus, and time between photos as short as 0.29 seconds. The EX-ZR15 allows users to experience the pleasure of continuous shooting so no important moments are missed, even when using shooting modes that apply complex image processing needed for difficult scenarios, such as the HDR and HS night scene modes. While the EX-ZR15 is a very compact digital camera, it is loaded with an array of powerful functions that make picture-taking even more fun, including a background blur effect that accentuates the subject and softens the background, and the new Wide Shot function that lets users create impressive super-wide-angle shots by panning the camera (equivalent to 17-mm wide-angle when converted to 35mm film format). Furthermore, the EX-ZR15 is equipped with a more advanced HDR-ART function that can create artistic images. The improved function now enables users to produce dramatic movies from everyday scenes. Main Features of the EX-ZR15 EXILIM ENGINE HS with high-speed shooting and high-speed image processing
The EX-ZR15 incorporates the EXILIM ENGINE HS for high-speed shooting and high-speed processing. In addition to a multiple CPU and dual image processing circuits, the camera is equipped with a reconfigurable processor that delivers functional and performance flexibility plus high-speed processing based on Casio's latest technologies. With the engine, the EX-ZR15 is fast from the time the power is turned on until the unit is turned off, with 0.99-second start-up time, 0.13-second high-speed auto focus, 0.29-second minimum time between photos, and approximately 1.8-second shutdown time, making picture-taking virtually carefree. The EXILIM ENGINE HS also achieves functions that were simply impossible before, such as HDR-ART, which creates artistic photographs, and enables simultaneous movie and continuous still image shooting. HDR technology faithfully reproduces images as they really appear
With Casio's HDR technology, each press of the shutter button actually takes several shots at different exposures and instantly combines them into a single image with a wide dynamic range. This minimizes washed out or overly dark areas, creating a photograph that captures all the rich tonal gradation of the scene just as it appears in real life. The HDR technology also reduces the blur caused by a subject's movements during continuous shooting, leaving only beautifully crisp, clear photographs. HDR-ART function for creating artistic photographs is now available for shooting movies
The EX-ZR15 features Casio’s HDR-ART function for enabling anyone to create truly artistic photographs* at the press of the shutter button, unlike anything possible with conventional cameras before. The function works by combining continuous shots with differing exposures and performing highly precise image analysis to locally change levels of contrast and color saturation. Users can select from three different processing levels of art effects. The HDR-ART function can also be applied to movies shot by the user, allowing them to produce dramatic movies from everyday scenes. Background blur function lets users take impressive photographs like a single-lens reflex camera
Casio has employed its high-speed burst shooting technologies to create an original technique for processing the background scene of a shot like the soft blur effect attainable using a single-lens reflex camera, thereby accentuating the subject of the photo. Scenes come alive in their full expansiveness with the Wide Shot function
The EX-ZR15 combines continuous shots taken with high-speed burst shooting when the user is moving the camera, enabling powerful super-wide-angle shots. Users can choose wide-angle shooting modes equivalent to 17 mm or 21 mm. Casio's Multi Frame SR Zoom maintains refined image quality to a maximum zoom of 14x
The wide-angle 28 mm, 7.0x optical zoom lens offers zoom performance equivalent to a maximum of 14x optical zoom with Casio's Multi Frame SR Zoom, which actually combines a number of still images to maintain the image quality needed for high-resolution photography. Slide Panorama captures 360-degree panoramic images
The EX-ZR15’s high-speed burst shooting and automatic composite image functions allow users to create natural-looking panoramic images just by panning the camera across a scene. Users can enjoy producing high-resolution Full HD movies
The EX-ZR15 enables beautiful high-resolution Full HD movies. Even while shooting a movie, users can take still 16-megapixel high-resolution images with high-speed burst shooting using the Still In Movie function, and can also use the optical zoom and continuous auto focus. Premium Auto function produces beautiful photos with just a press of the shutter button
Premium Auto enables the camera to automatically analyze the scene being photographed - including distinguishing night scenes, back lighting, a blue sky, green trees or a sunset - as well as sensing any human faces in the frame, the movement and position of the subject, and whether a tripod is being used. It simultaneously optimizes settings for exposure, ISO sensitivity, focus location, photo blur correction, tonal range and color balance, and level of noise reduction. Images are analyzed pixel by pixel to apply different correction to people and backgrounds. Premium Auto delivers an advanced level of full auto photography, ensuring high quality photos with just a press of the shutter button. The EX-ZR15 will be available in Black, White, Red and Gold and will ship in April for $329.99. EX-ZR15 Specifications | | EX-ZR15 | | Number of Effective Pixels | 16.1 megapixels (/million) | | Image Sensor | | 1/2.3-inch high-speed CMOS | | Total Pixels | 16.79 megapixels (/million) | | File Format | Still Images | JPEG (Exif Ver.2.3, DCF 2.0, DPOF) | | Movies | MOV format, H.264/AVC, IMA-ADPCM (stereo) | | Built-in Flash Memory (Image Area)*1 | 52.2MB | | Recording Media | SD Memory Card*2, SDHC Memory Card , SDXC Memory Card compatible | | Number of Recorded Pixels | Still Images | 16M (4608 x 3456), 3:2 (4608 x 3072), 16:9 (4608 x 2592), 10M (3648 x 2736),
5M (2560 x 1920), 3M (2048 x 1536), VGA (640 x 480) | | Movies | FHD:1920x1080 (30fps) / HD*3:1280x720 (15fps) / STD: 640x480 (30fps) /
HS 480 : 224x160 (480fps) / HS 240 : 512x384(240fps) / HS 120 : 640x480 (120fps) /
HS 30-240 : 512x384 (30 to 240fps) / HS 30-120 : 640x480 (30 to 120fps) | | Recording Capacity
(Maximum Image Size Setting) | Still Images
(JPEG) | SD Memory Card 16GB*2 | Normal: Approx. 1654 shots
Fine: Approx. 1072 shots | | Movies | Recording Time | Maximum recording time per file: 29minutes*4 | | SD Memory Card 16GB*2 | Approx. 35 minutes 59 sec. (FHD) | | Continuous Shooting Speed | 30 frames per second / 15 frames per second / 10 frames per second /
5 frames per second / 3 frames per second (Image is fixed at 16M pixels) | | Lens | Construction | 8 lenses in 7 groups, including aspherical lens | | F-number | F3.0 (W) to F5.9 (T) | | Focal Length | | f= 5 to 35.0mm | | 35mm Film Equivalent | Approx. 28 to 196mm | | Zoom Ratio | 7 x optical zoom, 10.5x Single SR Zoom, 14.0x Multi SR Zoom, 4x digital zoom,
111.6x maximum digital zoom (in conbination with HD zoom, VGA size) | | Focusing | Focus Type | Contrast Detection Auto Focus | | Focus Modes | Auto Focus, Macro, Infinity, Manual Focus | | AF Area | Intelligent, Spot, Multi, Tracking | | AF assist lamp | Yes | | Focus Range*5
(From Lens Surface) | Auto Focus | Approx. 0.787" to infinity (W) | | Macro | Approx. 0.787" to 1.64' (W) | | Infinity | Infinity(W) | | Manual Focus | Approx. 0.787" to infinity (W) | | Exposure | Exposure Metering | Multi pattern, Center Weighted, Spot by imaging element | | Exposure Control | Program AE | | Exposure Compensation | -2EV to +2EV (in 1/3EV steps) | | Shutter | | CMOS electronic shutter and mechanical shutter | | Shutter Speed*6 | Auto | 1 to 1/2000 second | | Premium Auto | 4 to 1/2000 second | | Aperture*7 | F3.0 (W) to F8.8 (W) *8 | | White Balance | Auto WB, Daylight, Overcast, Shade, Day White FL, Daylight FL, Tungsten, Manual WB | | Sensitivity (SOS)*9 | Still Images | Auto, ISO80, ISO100, ISO200, ISO400, ISO800, ISO1600, ISO3200 | | Movies | Auto | | Self-Timer | 10 seconds, 2 seconds, Triple Self-timer | | Built-in Flash | Flash Modes | Auto, Flash off, Flash on, Red eye reduction | | Flash Range*10
(ISO Sensitivity : Auto) | Normal : Approx. 1.31 to 17.06' (W), approx. 1.97 to 8.53' (T) | | Flash Lighting
Adjustment | +2,+1,0,-1,-2 | | Flash Charge Time | Approximately 5 seconds | | Recording Functions | Snapshot (Auto mode/ Premium Auto mode), Snapshot by Super resolution technology,
High Speed Continuous shooting, Prerecord(still image), Marco, Self-timer, BEST SHOT, Face Detection,
High Speed Movie(with sound only when 30fps of HS30-120 and HS30-240), FHD Movie, STD Movie,
HDR-art Moive, Prerecord(movie), YouTubeTM Capture Mode, CMOS shift stabilization, Wind noise cut,
Blurred Background, HDR, HDR-art, Slide Panorama, Wide Shot, Best Selection | | Playback Functions | Playback Zoom, Multi-image Screen, Start-up Images, Protect, Date & time Edit, Rotate, Re-size, Trimming, Copy, BGM Slideshow, Brightness, White Balance, MOTION PRINT, Movie Editing, Continuous Shooting Multi Print, Continuous Shooting Frame Edit(DPOF Printing, Protect, Copy, Delete),
Divide Group（Dividing Up a Continuous Shutter Group）, DYNAMIC PHOTO | | Other Functions | PictBridge, Video Output(NTSC/PAL), Auto Rotate, Create Folder, USB charge | | Monitor Screen | 3.0-inch TFT color LCD, 460,800 dots (960 x 480) | | Timekeeping Functions | Date and Time | Recorded with image data | | With Time Stamp Function | Yes | | Auto Calendar | To 2049 | | World Time | 162 cities in 32 time zones, City name, date, time, daylight saving time | | External connection terminal | USB port (Hi-Speed USB compliance, USB charging) / AV output terminal(NTSC/PAL), HDMITM *11 output(Mini)*12 | | Microphone | Stereo | | Speaker | Monaural | | Power Requirements | Rechargeable lithium ion battery (NP-110) x 1 | | Battery Life | Number of Shots
(CIPA Standards) | Approx. 325 shots | | Continuous Playback (Still Images) | Approx. 3 hours 50 minutes | | Continuous Movie Recording Time(FHD movie) | Approx. 1 hours 30 minutes | | Dimensions | W×H×D
（CIPA Standards） | 4.012" (W) x 2.31" (H) x 1.079" (D) (excluding projections ; 0.797" at thinnest point) | | Weight (CIPA Standards) | Approximately 6.21 oz (Including Battery and Memory Card*2)･
Approximately 5.26 oz (Excluding Battery and Memory Card) | | Bundled Accessories | Rechargeable Lithium Ion Battery (NP-110), USB-AC Adaptor (AD-C53U), AC Power Cord, USB cable, | 1. Built-in memory capacity after formatting.
2. When using SanDisk Corporation 16GB SDHC Memory Card.
3. HD movie is only for HDR-Art mode.
4. Within limits of memory and battery life.
5. Using optical zoom causes the focus range to change.
6. Depending on user’s setting of Camera.
7. Using optical zoom causes the aperture to change.
8. ND filter is being used.
9. SOS: Standard Output Sensitivity.
10. Range is affected by optical zoom.
11. HDMI, the HDMI logo and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing LLC.
12. 1080/50i output is not supported for PAL output using an HDMI™. EXILIM and BEST SHOT are registered trademarks or trademarks of Casio Computer Co., LTD. Any other company or product names are registered trademarks or trademarks of those companies. ### About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc titles and label printers, watches, cash registers and other consumer electronic products. Casio has strived to fulfill its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com. |
