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New G-Shock DW6900NB Mirrored Collection
 March 9, 2011

MEDIA INQUIRIES ONLY CONTACT:

Sarah Bronilla
exposure Communications LLC
(212) 226-2530
sarahb@exposure.net

Peter. N. Brinkman
CASIO AMERICA, INC.
(973) 361-5400
pbrinkman@casio.com

FOR IMMEDIATE RELEASE

NEW G-SHOCK DW6900NB MIRRORED COLLECTION

G-Shock Fashion Meets Function

Dover, NJ, March 09, 2011 — Both a high performance timepiece and fashion accessory, the new DW6900NB collection is the latest edition to the G-Shock family. The new DW6900NB revamps the classic G-Shock DW6900 with rich metallic finishes and reflective mirrored dials.

DW6900NB Mirrored Collection

Built on the brand’s foundations of toughness and technology, the DW6900NB is available in four metallic colorways: jet black with silver mirrored dial (DW6900NB-1), metallic lime green with a green and purple LCD, metallic eggplant (DW6900NB-4) and crisp white with a black reverse LCD (DW6900NB-7).

“We are pleased to build on the success of the Mirror Face Series,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “The new DW6900NB watches are reliable time pieces that are conversation starters. Our consumer enjoys the fusion of fashion and functionality.”

As with every G-Shock timepiece, performance and durability are the foundations of the DW6900NB: Shock Resistant, Water Resistant to an incredible 200 meters and featuring a Flash Alert, Multi-function Alarm, Countdown Timer, 12/24 hour Formats and 1/100th Sec. Stopwatch function.

The DW6900NB-1, DW6900NB-3, DW6900NB-4 and DW6900NB-7 are available at select Tourneau, Nordstrom, select Macy’s and fashion boutiques for $99. For more information, please visit www.gshock.com.

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About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipments solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information visit our website at www.casiousa.com.