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New G-Shock DW6900SB Collection Reflect Style
 August 2, 2010

MEDIA INQUIRIES ONLY CONTACT:

 Keita Williams / Sarah Bronilla
exposure Communications LLC
(212) 226-2530
keita@exposure.net
sarahb@exposure.net

Melissa Keklak
CASIO AMERICA, INC.
(973) 361-5400
mkeklak@casio.com

FOR IMMEDIATE RELEASE

NEW G-SHOCK DW6900SB COLLECTION REFLECT STYLE

New Mirror Face Timepieces Add Shine

New York, NY, August 2, 2010 - Delivering a distinct fashion statement, Casio America, Inc. introduces an extension to the Mirror Face Collection from its shock and water resistant G-Shock line, the DW6900SB. The rich metallic bodies paired with mirrored facades add a refreshing twist to the most recognized G-Shock DW6900 style and continue with Spring 2010’s wildly popular first generation of Mirror Face Timepieces.

Deeply committed to the G-Shock toughness and technology, the DW6900SB is available in four metallic colorways: deep navy blue with lime green accents and LCD (DW6900SB-2), maroon with electric purple screen (DW6900SB-4), sleek gray with dark red contrasts (DW6900SB-8) and tangerine with orange and white highlights (DW6900SB-9).

“We are pleased to add color and depth to the DW6900 without compromising the G-Shock toughness and technology” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “The new Mirror Face G-Shock watches perfectly combine our functionality with unconventional style that our consumers crave. ”

As with every G-Shock timepiece, performance and durability are the foundations of the DW6900SB: shock resistant, water resistant to an incredible 200 meters and featuring a flash alert, multi-function alarm, countdown timer, 12/24 hour formats and stopwatch function.

The DW6900SB-2, DW6900SB-4 DW6900SB-8 and DW6900SB-9 are available at Macy’s, Bloomingdales, Nordstrom, Lord & Taylor, Tourneau, Fashion Time and select fashion boutiques for $99. For more information, please visit www.gshock.com.

Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957.  Casio America, Inc. markets calculators, keyboards, digital cameras, business projectors, disc title and label printers, watches, cash registers and other consumer electronic products.   Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products.  For more information, visit www.casiousa.com.