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New Line Incorporates Traditional G-Shock Toughness with a Sophisticated New Look and Style
 June 1, 2007

FOR MEDIA INQUIRIES ONLY:
Rachel Max/Jennifer Lilly
Coyne PR
(973) 316-1665
jlilly@coynepr.com

Melissa Keklak
mkeklak@casio.com

VISIT CASIO AT BOOTH #25049

CASIO’S NEW SERIES OF G-SHOCK WATCHES ARE DESIGNED TO SHOCK THE SENSES
New Line Incorporates Traditional G-Shock Toughness with a Sophisticated New Look and Style

LAS VEGAS, NV, June 1, 2007 – After years of success with its line of G-Shock timepieces, Casio introduces a new look for its famous line. This new and fashionable line consists of seven models that embody the same legendary G-Shock toughness with a stylish, new analog/digital design.  The collection will be on display at Casio’s Booth #25049.

“We are thrilled to show off our new series of G-Shock that are dressy enough to be worn with a business suit and casual enough for other occasions,” said Dave Johnson, Senior General Manager of Casio Timepiece Division.  “A watch is an essential style element for any consumer and Casio is paying attention to these kinds of details with this new line.”

These stylish Ana-Digi G-Shock watches combine the best of both analog and digital timekeeping, so they’re not only fashionable, but functional. Employing 30 city world time, auto LED light, countdown timer, stopwatch and 5 alarms, these watches are not only high fashion, but high tech as well.

The G011 series combines a fashionable square dial with a large forged metal bezel. Along with the trendy look, these G-Shocks are as tough as their predecessors.  The watches are shock-resistant and water-resistant up to 200 meters.

The G011 models come in a variety of six stylish dial colors including: black, blue, copper, purple, white and silver.  The G011BD model features a black face and a gold ion plated watch case and band.  The G011 series is currently available for $150 at select Macy’s locations nationwide and www.gshock.com.

About Casio
Casio, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.

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