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New Sweet Poison Watches Add The Perfect Accent To Any Outfit
 June 1, 2007

FOR MEDIA INQUIRIES ONLY CONTACT:
Rachel Max/ Jennifer Lilly
Coyne PR
(973) 316-1665
jlilly@coynepr.com

Melissa Keklak
Casio, Inc.
(973) 361-5400 ext. 4403
mkeklak@casio.com

VISIT CASIO AT BOOTH #25049

NEW SWEET POISON WATCHES ADD THE PERFECT ACCENT TO ANY OUTFIT
Sweet Poison by Baby-G Channels Your Inner Diva

LAS VEGAS, NV, JUNE 1, 2007 – Casio, Inc. is about to spice up women’s lives with the newest addition to the Baby-G Sweet Poison line.  The new BG2000/BG2001 watches will add a hint of flair to a woman’s wardrobe and will keep all eyes on her.  The fun, flirty timepieces will make its debut at JCK, opening today at the Sands Convention Center in Las Vegas, NV. The collection will be on display at Casio Booth # 25049.

Sweet Poison is an extension of Casio’s popular Baby-G line. Smooth and elegant, the Sweet Poison line is the perfect accessory for the woman looking for a classy watch with an edgy side.  Women sporting Sweet Poison watches mix high-class taste with new age touches. 

The BG2000/BG2001 embraces the shock resistant quality of Casio’s G-Shock line, allowing women to live without worrying about whether their watch will be up for life’s challenges.  Sweet Poison also features world time in 48 cities – a great display for jet-setting fashionistas!

 Sweet Poison is water resistant up to 100 meters, contains 5 alarms, countdown timer and stopwatch.  Sweet Poison is suited for the sophisticated, trend-setting female who values functionality and fashion in a timepiece. 
 “Sweet Poison is a timepiece that is not only highly functional, but is mature and stylish,” said David Johnson, Senior General Manager of Casio, Inc.’s Timepiece Division. “Sweet Poison is an upscale yet casual watch for women who like to take risks in life and fashion.”  

The new Sweet Poison models, BG2000/BG2001 will be available in black, white, pink and yellow with a square face and resin band, in August with an MSRP of $79.00.

About Casio
Casio, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com or www.gshock.com.

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