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PRG550B-5 Equipped with Features Ideal for Outdoor Enthusiasts
 October 16, 2012

MEDIA INQUIRIES ONLY CONTACT:

Christine Azzolino/Amanda Pecora
Coyne PR
(973) 588-2000
cazzolino@coynepr.com
apecora@coynepr.com

Elizabeth Garcia/Sue Vander Schans
CASIO AMERICA, INC.
(973) 361-5400
egarcia@casio.com
svanderschans@casio.com

FOR IMMEDIATE RELEASE

CASIO INTRODUCES NEW CAMOUFLAGE PRO TREK TIMEPIECE

PRG550B-5 Equipped with Features Ideal for Outdoor Enthusiasts

Dover, New Jersey, May 3, 2012 Casio America, Inc. is pleased to announce its latest Pro Trek watch with Pathfinder technology, the PRG550B-5. Ideal for a variety of outdoor activities and adventures, Casio’s Pro Trek PRG550B-5 delivers enhanced features and capabilities.

Casio PRO TREK PRG550B-5

The PRG550B-5 is the newest addition to Casio's Pro Trek line of triple-sensor timepieces, which feature an altimeter/barometer, thermometer and digital compass. All three of these features accurately monitor nature's elements and are equipped for high energy activities. Whether hiking a trail, conquering a mountain or kayaking, this men's watch is the ideal instrument for outdoor enthusiasts. The latest addition to the Pro Trek line features a combination analog & digital, with a second hand that acts as a compass needle which allows the wearer to read the digital display as well as reference the needle indicator for direction.

“We are very excited to launch our newest model, the PRG550B-5, to the Pro Trek Line just in time for the holidays,” said Shigenori Itoh, Chairman and CEO of Casio America, Inc. “This timepiece offers all the tools necessary for successful adventures, while continuing to embrace the outdoorsmen like style for our customers, making it the perfect gift for adventure-seekers.”

Like its predecessors, the PRG550B-5 operates with Casio's Tough Solar Power technology. Its battery life is approximately 6 months without further exposure to light and the watch has a Power Save feature that allows the timepiece to power down when not exposed to light for a certain period of time, thus conserving energy. This eco-friendly solar battery powered timepiece can be charged even in low or fluorescent light, eliminating the need for continuous battery changes.

Designed with a synthetic leather and cloth camouflage band, the PRG550B-5 is perfect for outdoorsmen who like to mesh with their outdoor surroundings.

In total, the PRG550B-5 is also equipped with the following:

  • Tough Solar Power
  • 100M Water Resistant
  • Low Temperature Resistant (-10°C/14°F)
  • Digital Compass with Needle Indicator
  • Altimeter
  • Barometer
  • Thermometer
  • World Time (29 cities + UTC)
  • Full Auto LED Light with Afterglow
  • 5 Daily Alarms
  • 1/100 Second Stopwatch
  • Countdown Timer
  • 12/24 Hour Formats
  • Power Saving Function

Casio's PRG550B-5 will be available in November 2012 for an MSRP of $350. For additional information on Casio's Pro Trek watches series, please visit www.protrek.casio.com.


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About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.