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Show Off Your Heart with Baby-G
 May 28, 2009

MEDIA INQUIRIES ONLY CONTACT:

Joyce Essig/Michael Scicolone
Coyne PR
(973) 316-1665
jessig@coynepr.com

Melissa Keklak
CASIO AMERICA, INC.
(973) 361-5400 ext. 4403
mkeklak@casio.com


VISIT CASIO AT JCK BOOTH #26081

SHOW OFF YOUR HEART WITH BABY-G

Casio’s Baby-G Line Adds a Hint of Bling to Your Life 

LAS VEGAS, NV,  MAY 30, 2009 —  Fashionable ladies from coast to coast can wear their hearts on their wrists with the newest Baby-G.  The models, BGA100-8A, BGA101-4B and BGA101-7B feature a gemstone design that allows the modern woman to sparkle, without breaking the bank!  A rhinestone filled heart glitters on the dial, while bold, colorful numbers add a playful touch. This watch may look sweet, don’t underestimate its sassiness.  Built with the same shock-resistant shell as her big brother G-Shock, this Baby-G can handle anything life throws at her!

BGA101-4B
BGA101-7B
Click here to download high resolution images

The Baby-G Heart Style line was built for looks and function.  In addition to being shock-resistant, the watch is also water-resistant up to 100 meters, so whether you leave it on when you jump in the pool, or accidently drop it in the ocean, it will function flawlessly.   

“We are excited to announce the newest watch in our Baby-G lineup,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division.  “The Heart Style Baby-G offers women the chance to add a subtle splash of color to their wardrobe.”

Outfitted with many of the functions that the Baby-G line is known for, the Heart Style includes five daily alarms, countdown timer, 1/100th of a second stopwatch, world clock and an LED light with afterglow. 

The Heart Style is available in gray (BGA100-8A), or with a pink (BGA101-4B) or white (BGA101-7B) band and a multi-colored dial.  The watches are available at select Macy’s stores, with an MSRP of $99. 

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About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com or www.baby-g.com.