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Spring Ahead with Casio's Pro Trek Timepieces
 March 4, 2014

FOR IMMEDIATE RELEASE:

SPRING AHEAD WITH CASIO’S PRO TREK TIMEPIECES

Designed with Multi-Band 6 Atomic Timekeeping, Models Automatically Update for DST

DOVER, NJ, March 4, 2014 — Daylight Saving Time begins on March 9th, and even though the winter weather is still lingering, Casio America, Inc. is looking to spring ahead by helping consumers nationwide prepare for the time change.

Equipped with its proprietary Multi-Band 6 Atomic Timekeeping technology, a variety of Casio’s PRO TREK timepieces help to smoothly transition consumers from winter to spring without having to manually reset their watches. With Casio’s Multi-Band 6 Atomic Timekeeping technology, Casio’s timepieces automatically synchronizes with atomic clocks within the US, Germany, the UK, China and two in Japan based on the user’s home city setting.

“Every year, Daylight Saving Time seems to creep up on us and we scramble to change our clocks and set them to what we think is the right time,” said David Johnson, vice president of Casio’s Timepiece Division. “Casio makes the process easy with Multi-Band 6 Atomic Timekeeping technology. Consumers don’t have to manually reset their watches, and can avoid missing important scheduled appointments and events.”

The Casio PRO TREK PRW3000-1A is the perfect fit for consumers who want the newest Casio timepiece with the Multi-Band 6 Atomic Timekeeping Technology. It is also outfitted with Casio’s next-generation Triple Sensor V3 Technology, which features a downsized direction sensor and pressure sensor for compass and altimeter/barometer readings.

In addition, it operates with Casio’s Tough Solar Power Technology and is designed with a gray, soft, and lightweight urethane band, providing durability and comfort on every excursion. The PRW3000-1A is available at select retailers nationwide for an MSRP of $300.

For additional information on Casio’s line of PRO TREK watches, please visit www.ProTrek.Casio.com.

PRO TREK PRW3000-1A Mens Watch

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About PRO TREK
Casio’s PRO TREK line of Triple Sensor watches is designed and engineered to make them essential tools for outdoor pursuits. With technologies including Tough Solar Power, Triple Sensor (i.e. altimeter/barometer, digital compass and thermometer), water and low temperature resistance, daily alarms, stopwatch, and more, they’re equally suited for the experienced adventurer as well as the weekend warrior who enjoy climbing. hiking, camping, mountain biking, hunting; almost any outdoor adventure. Casio’s PRO TREK collection offers rugged, stylish and versatile timepieces with features that enhance any outdoor experience. For additional information on Casio’s PRO TREK line of timepieces, please visit:;www.PROTREK.Casio.com

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to fulfill its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.