FOR IMMEDIATE RELEASE
START YOUR ENGINES! CASIO AND INFINITI RED BULL RACING TEAM UP TO LAUNCH LIMITED EDITION TIMEPIECE
EDIFICE ERA200RBP-1A Embodies the Vitality of Motorsports Racing with Striking Design and Intelligent Features
DOVER, NJ (September 19, 2013) – Casio America, Inc., an official team partner of the Infiniti Red Bull Racing Formula One team, is pleased to announce its latest limited edition EDIFICE men’s timepiece – the ERA200RBP-1A. Based on Casio EDIFICE’s philosophy of “speed and intelligence,” the ERA200RBP-1A’s sporty yet sophisticated design emphasizes the vitality of motorsports racing.
“Our limited edition Red Bull Edifice was crafted based on input from the Red Bull team,” said Shigenori Itoh, Chairman and CEO of Casio America, Inc. “We look forward to collaborating on many more EDIFICE timepieces and being a part of the team’s continued success in 2013!”
The ERA200RBP-1A is equipped with Casio’s Twin Sensor Technology and offers a digital compass with needle indicator and bearing memory along with a thermometer. A tachymeter on the inner-dial enables users to measure speed over a measured mile/kilometer. This new limited edition timepiece also provides a variety of other features including a Super Illuminator LED, 100M water resistance, 1/100th second stopwatch, five alarms, and world time for 48 cities+ UTC.
Designed with a black IP bezel and a band, the ERA200RBP-1A watch dial incorporates Red Bull Racing’s blue and red team colors as well as its dynamic logo. Casio’s limited edition ERA200RBP-1A will be available at select retailers, nationwide beginning in August 2013, for an MSRP of $450. For more information on Casio’s EDIFICE men’s watch Collection, please visit www.Edifice.Casio.com.
About Casio America
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.